1. Cyhoeddwyd

   Customer-perceived value in business-to-business relationships: A study of software customers

   Parry, S., Rowley, J., Jones, R. & Kupiec-Teahan, B., 1 Gorff 2012, Yn: Journal of Marketing Management. 28, 7-8, t. 887-911

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

2. Cyhoeddwyd

   Marketing for survival: a comparative case study of SME software firms

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2012, Yn: Journal of Small Business and Enterprise Development. 19, 4, t. 712-728

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

3. Cyhoeddwyd

   Critical Success Factors of SMEs in the Software Sector.

   Parry, S., Jones, R., Rowley, J. & Kupiec-Teahan, B., 1 Ion 2009.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

4. Cyhoeddwyd

   Relationship Marketing in SME technology firms: a case study approach.

   Parry, S. & Kupiec-Teahan, B., 1 Ion 2009.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

5. Cyhoeddwyd

   Marketing in software SMEs: A comparative case study.

   Parry, S., Jones, R. & Kupiec-Teahan, B., 1 Ion 2010.

   Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

6. Cyhoeddwyd

   Business support for new technology-based firms: a study of entrepreneurs in north Wales

   Jones, R. & Parry, S., 1 Tach 2011, Yn: International Journal of Entrepreneurial Behavior and Research. 17, 6, t. 645 - 662

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

7. Cyhoeddwyd

   Exploring responses to differing message content of pictorial alcohol warning labels

   Hassan, L., Parry, S. & Shiu, E., Tach 2022, Yn: International Journal of Consumer Studies. 46, 6, t. 2200-2219

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

8. Cyhoeddwyd

   Uncertainty in ethical consumer choice: a conceptual model

   Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, Yn: Journal of Consumer Behaviour. 12, 3

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

9. Cyhoeddwyd

   The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

   Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: British Journal of Management. 26, 2, t. 255-272

   Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

10. Cyhoeddwyd

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Ion 2016, Yn: Journal of Consumer Behaviour. 15, 1, t. 72-86

    Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid