The 15-month ethnography reported here investigated the culturally and contextually relevant lifestyle concerns for which national-level youth cricketers seek support and the personal meanings ascribed to them. Players discussed lifestyle challenges and support, with five themes emerging: (a) players appreciating lifestyle support, (b) adapting to the new environment, (c) managing competing demands, (d) educational choices and professional contracts, and (e) identity negotiation in critical moments. The challenges impacted players' sense of self, well-being, and ultimately performance. The findings suggest lifestyle practitioners should support players through counseling approaches, strong player relationships, and environment immersion with a view to impacting performance. 2017 copyright Association for Applied Sport Psychology