Corporate Socio-political Activism and Retail Investors: Evidence from the Black Lives Matter Campaign
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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Yn: Journal of Corporate Finance, Cyfrol 80, 102417, 06.2023.
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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TY - JOUR
T1 - Corporate Socio-political Activism and Retail Investors: Evidence from the Black Lives Matter Campaign
AU - Brownen-Trinh, Ruby
AU - Orujov, Ayan
PY - 2023/6
Y1 - 2023/6
N2 - This study investigates retail investor responses to corporate engagement in corporate socio-political activism (CSA). Using manually collected evidence of companies’ support for the Black Lives Matter (BLM) campaign, we find that speaking up in support of BLM attracts retail investor attention. However, it influences their investment decisions only if speaking up is backed up by a monetary donation to BLM-related causes on the same day. This effect is observed for companies that have black directors on their board and companies headquartered in Democrat-leaning states. There is no corresponding increase in firm value. Our results suggest that retail investor preferences for companies that engage in CSA are likely guided by moral sentiment.
AB - This study investigates retail investor responses to corporate engagement in corporate socio-political activism (CSA). Using manually collected evidence of companies’ support for the Black Lives Matter (BLM) campaign, we find that speaking up in support of BLM attracts retail investor attention. However, it influences their investment decisions only if speaking up is backed up by a monetary donation to BLM-related causes on the same day. This effect is observed for companies that have black directors on their board and companies headquartered in Democrat-leaning states. There is no corresponding increase in firm value. Our results suggest that retail investor preferences for companies that engage in CSA are likely guided by moral sentiment.
KW - corporate socio-political activism
KW - Black lives matter
KW - Retail Investors
KW - ESG
KW - corporate social responsibility
KW - Robinhood investors
U2 - 10.1016/j.jcorpfin.2023.102417
DO - 10.1016/j.jcorpfin.2023.102417
M3 - Article
VL - 80
JO - Journal of Corporate Finance
JF - Journal of Corporate Finance
SN - 0929-1199
M1 - 102417
ER -