Corporate Support for Black Lives Matter: Determinants and Effects on Retail Investors
Allbwn ymchwil: Papur gweithio › Papur Gwaith
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Social Science Research Network (SSRN), 2020.
Allbwn ymchwil: Papur gweithio › Papur Gwaith
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TY - UNPB
T1 - Corporate Support for Black Lives Matter: Determinants and Effects on Retail Investors
AU - Brownen-Trinh, Ruby
AU - Orujov, Ayan
PY - 2020/12/15
Y1 - 2020/12/15
N2 - This study examines factors that influence corporate social activism (CSA) and the effects of such engagement on retail investor preferences using manually collected evidence of companies’ support for the Black Lives Matter campaign (BLM). We find that board diversity and the pressure of meeting social expectations are closely related to companies’ CSA initiatives. Furthermore, using the data on retail investor holdings from the Robinhood trading platform, we report that the number of retail investors holdings stocks in companies that spoke up in support of the BLM campaign increases by about 2 percent compared to that of nonspeaking up companies. The latter effect is stronger for smaller companies and companies with low ESG scores. We also find some evidence that speaking up is associated with an increase in firm value.
AB - This study examines factors that influence corporate social activism (CSA) and the effects of such engagement on retail investor preferences using manually collected evidence of companies’ support for the Black Lives Matter campaign (BLM). We find that board diversity and the pressure of meeting social expectations are closely related to companies’ CSA initiatives. Furthermore, using the data on retail investor holdings from the Robinhood trading platform, we report that the number of retail investors holdings stocks in companies that spoke up in support of the BLM campaign increases by about 2 percent compared to that of nonspeaking up companies. The latter effect is stronger for smaller companies and companies with low ESG scores. We also find some evidence that speaking up is associated with an increase in firm value.
KW - Corporate Social Activism
KW - Black Lives Matter
KW - Retail Investors
KW - ESG
KW - Corporate social responsibility
KW - Robinshood Investors
U2 - 10.2139/ssrn.3742730
DO - 10.2139/ssrn.3742730
M3 - Working paper
BT - Corporate Support for Black Lives Matter: Determinants and Effects on Retail Investors
PB - Social Science Research Network (SSRN)
ER -