Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur › adolygiad gan gymheiriaid
StandardStandard
2016. Papur a gyflwynwyd yn Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, Tsieina.
Allbwn ymchwil: Cyfraniad at gynhadledd › Papur › adolygiad gan gymheiriaid
HarvardHarvard
APA
CBE
MLA
VancouverVancouver
Author
RIS
TY - CONF
T1 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.
AU - Griffiths, Gareth
AU - Khammash, Marwan
AU - Breitsohl, Jan
PY - 2016/7/24
Y1 - 2016/7/24
N2 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer
AB - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer
M3 - Paper
T2 - Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016.
Y2 - 21 July 2016 through 24 July 2016
ER -