Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.

Research output: Contribution to conference › Paper › peer-review

Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer. / Griffiths, Gareth; Khammash, Marwan; Breitsohl, Jan.
2016. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China.

Research output: Contribution to conference › Paper › peer-review

Griffiths, G, Khammash, M & Breitsohl, J 2016, 'Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.', Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China, 21/07/16 - 24/07/16.

Griffiths, G., Khammash, M., & Breitsohl, J. (2016). Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China.

Griffiths G, Khammash M, Breitsohl J. 2016. Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China.

Griffiths, Gareth, Marwan Khammash and Jan Breitsohl Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.. Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., 21 Jul 2016, Hong Kong, China, Paper, 2016.

Griffiths G, Khammash M, Breitsohl J. Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.. 2016. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China.

Griffiths, Gareth ; Khammash, Marwan ; Breitsohl, Jan. / Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China.

TY - CONF

T1 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.

AU - Griffiths, Gareth

AU - Khammash, Marwan

AU - Breitsohl, Jan

PY - 2016/7/24

Y1 - 2016/7/24

N2 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

AB - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

M3 - Paper

T2 - Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016.

Y2 - 21 July 2016 through 24 July 2016

ER -

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