Porth Ymchwil

Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?

Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

StandardStandard

Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms? / Khammash, M.; Parry, S.; Jones, R.
2009. Papur a gyflwynwyd yn Proceedings of 38th EMAC International Conference, Nantes, France, 2009..

Allbwn ymchwil: Cyfraniad at gynhadledd › Papur

HarvardHarvard

Khammash, M, Parry, S & Jones, R 2009, 'Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?', Papur a gyflwynwyd yn Proceedings of 38th EMAC International Conference, Nantes, France, 2009., 3/01/01.

APA

Khammash, M., Parry, S., & Jones, R. (2009). Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Papur a gyflwynwyd yn Proceedings of 38th EMAC International Conference, Nantes, France, 2009..

CBE

Khammash M, Parry S, Jones R. 2009. Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Papur a gyflwynwyd yn Proceedings of 38th EMAC International Conference, Nantes, France, 2009..

MLA

Khammash, M., S. Parry a R. Jones Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Proceedings of 38th EMAC International Conference, Nantes, France, 2009., 03 Ion 0001, Papur, 2009.

VancouverVancouver

Khammash M, Parry S, Jones R. Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. 2009. Papur a gyflwynwyd yn Proceedings of 38th EMAC International Conference, Nantes, France, 2009..

Author

Khammash, M. ; Parry, S. ; Jones, R. / Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Papur a gyflwynwyd yn Proceedings of 38th EMAC International Conference, Nantes, France, 2009..

RIS

TY - CONF

T1 - Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?

AU - Khammash, M.

AU - Parry, S.

AU - Jones, R.

PY - 2009/1/1

Y1 - 2009/1/1

M3 - Paper

T2 - Proceedings of 38th EMAC International Conference, Nantes, France, 2009.

Y2 - 3 January 0001

ER -