Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?
Research output: Contribution to conference › Paper
Standard Standard
Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms? / Khammash, M.; Parry, S.; Jones, R.
2009. Paper presented at Proceedings of 38th EMAC International Conference, Nantes, France, 2009..
2009. Paper presented at Proceedings of 38th EMAC International Conference, Nantes, France, 2009..
Research output: Contribution to conference › Paper
HarvardHarvard
Khammash, M, Parry, S & Jones, R 2009, 'Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?', Paper presented at Proceedings of 38th EMAC International Conference, Nantes, France, 2009., 3/01/01.
APA
Khammash, M., Parry, S., & Jones, R. (2009). Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Paper presented at Proceedings of 38th EMAC International Conference, Nantes, France, 2009..
CBE
Khammash M, Parry S, Jones R. 2009. Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Paper presented at Proceedings of 38th EMAC International Conference, Nantes, France, 2009..
MLA
Khammash, M., S. Parry and R. Jones Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. Proceedings of 38th EMAC International Conference, Nantes, France, 2009., 03 Jan 0001, Paper, 2009.
VancouverVancouver
Khammash M, Parry S, Jones R. Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?. 2009. Paper presented at Proceedings of 38th EMAC International Conference, Nantes, France, 2009..
Author
RIS
TY - CONF
T1 - Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?
AU - Khammash, M.
AU - Parry, S.
AU - Jones, R.
PY - 2009/1/1
Y1 - 2009/1/1
M3 - Paper
T2 - Proceedings of 38th EMAC International Conference, Nantes, France, 2009.
Y2 - 3 January 0001
ER -