How effective are rewards programs in promoting payment card usage? Empirical evidence
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
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How effective are rewards programs in promoting payment card usage? Empirical evidence. / Carbo-Valverde, S.; Liñares-Zegarra, J.M.
Yn: Journal of Banking and Finance, Cyfrol 35, Rhif 12, 01.12.2011, t. 3275-3291.
Yn: Journal of Banking and Finance, Cyfrol 35, Rhif 12, 01.12.2011, t. 3275-3291.
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
HarvardHarvard
Carbo-Valverde, S & Liñares-Zegarra, JM 2011, 'How effective are rewards programs in promoting payment card usage? Empirical evidence', Journal of Banking and Finance, cyfrol. 35, rhif 12, tt. 3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008
APA
Carbo-Valverde, S., & Liñares-Zegarra, J. M. (2011). How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking and Finance, 35(12), 3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008
CBE
Carbo-Valverde S, Liñares-Zegarra JM. 2011. How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking and Finance. 35(12):3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008
MLA
Carbo-Valverde, S. a J.M. Liñares-Zegarra. "How effective are rewards programs in promoting payment card usage? Empirical evidence". Journal of Banking and Finance. 2011, 35(12). 3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008
VancouverVancouver
Carbo-Valverde S, Liñares-Zegarra JM. How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking and Finance. 2011 Rhag 1;35(12):3275-3291. doi: 10.1016/j.jbankfin.2011.05.008
Author
RIS
TY - JOUR
T1 - How effective are rewards programs in promoting payment card usage? Empirical evidence
AU - Carbo-Valverde, S.
AU - Liñares-Zegarra, J.M.
PY - 2011/12/1
Y1 - 2011/12/1
U2 - 10.1016/j.jbankfin.2011.05.008
DO - 10.1016/j.jbankfin.2011.05.008
M3 - Article
VL - 35
SP - 3275
EP - 3291
JO - Journal of Banking and Finance
JF - Journal of Banking and Finance
SN - 0378-4266
IS - 12
ER -