How effective are rewards programs in promoting payment card usage? Empirical evidence

Research output: Contribution to journalArticlepeer-review

Standard Standard

How effective are rewards programs in promoting payment card usage? Empirical evidence. / Carbo-Valverde, S.; Liñares-Zegarra, J.M.
In: Journal of Banking and Finance, Vol. 35, No. 12, 01.12.2011, p. 3275-3291.

Research output: Contribution to journalArticlepeer-review

HarvardHarvard

Carbo-Valverde, S & Liñares-Zegarra, JM 2011, 'How effective are rewards programs in promoting payment card usage? Empirical evidence', Journal of Banking and Finance, vol. 35, no. 12, pp. 3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008

APA

Carbo-Valverde, S., & Liñares-Zegarra, J. M. (2011). How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking and Finance, 35(12), 3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008

CBE

Carbo-Valverde S, Liñares-Zegarra JM. 2011. How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking and Finance. 35(12):3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008

MLA

Carbo-Valverde, S. and J.M. Liñares-Zegarra. "How effective are rewards programs in promoting payment card usage? Empirical evidence". Journal of Banking and Finance. 2011, 35(12). 3275-3291. https://doi.org/10.1016/j.jbankfin.2011.05.008

VancouverVancouver

Carbo-Valverde S, Liñares-Zegarra JM. How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking and Finance. 2011 Dec 1;35(12):3275-3291. doi: 10.1016/j.jbankfin.2011.05.008

Author

Carbo-Valverde, S. ; Liñares-Zegarra, J.M. / How effective are rewards programs in promoting payment card usage? Empirical evidence. In: Journal of Banking and Finance. 2011 ; Vol. 35, No. 12. pp. 3275-3291.

RIS

TY - JOUR

T1 - How effective are rewards programs in promoting payment card usage? Empirical evidence

AU - Carbo-Valverde, S.

AU - Liñares-Zegarra, J.M.

PY - 2011/12/1

Y1 - 2011/12/1

U2 - 10.1016/j.jbankfin.2011.05.008

DO - 10.1016/j.jbankfin.2011.05.008

M3 - Article

VL - 35

SP - 3275

EP - 3291

JO - Journal of Banking and Finance

JF - Journal of Banking and Finance

SN - 0378-4266

IS - 12

ER -