New advances in attitude and behavioural decision-making models
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
Fersiynau electronig
An introduction is presented for this issue of the "Journal of Marketing Management" that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.
| Iaith wreiddiol | Saesneg |
|---|---|
| Tudalennau (o-i) | 519-528 |
| Nifer y tudalennau | 10 |
| Cyfnodolyn | Journal of Marketing Management |
| Cyfrol | 30 |
| Rhif y cyfnodolyn | 5-6 |
| Dynodwyr Gwrthrych Digidol (DOIs) | |
| Statws | Cyhoeddwyd - Maw 2014 |