New advances in attitude and behavioural decision-making models

Research output: Contribution to journalArticle

An introduction is presented for this issue of the "Journal of Marketing Management" that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.
Original languageUnknown
Pages (from-to)519-528
Number of pages10
JournalJournal of Marketing Management
Issue number5-6
Publication statusPublished - Mar 2014
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