Place and Destination Branding: a review and conceptual mapping of the domain
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid
Fersiynau electronig
Dogfennau
- 2020 Place and destination branding
Fersiwn derfynol wedi’i chyhoeddi, 393 KB, dogfen-PDF
Trwydded: CC BY-NC-ND Dangos trwydded
Dangosydd eitem ddigidol (DOI)
Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.
Allweddeiriau
Iaith wreiddiol | Saesneg |
---|---|
Tudalennau (o-i) | 105-117 |
Cyfnodolyn | European Management Review |
Cyfrol | 18 |
Rhif y cyfnodolyn | 2 |
Dyddiad ar-lein cynnar | 20 Hyd 2020 |
Dynodwyr Gwrthrych Digidol (DOIs) | |
Statws | Cyhoeddwyd - Meh 2021 |
Cyfanswm lawlrlwytho
Nid oes data ar gael