Place and Destination Branding: a review and conceptual mapping of the domain

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

Fersiynau electronig

Dogfennau

Dangosydd eitem ddigidol (DOI)

Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

Allweddeiriau

Iaith wreiddiolSaesneg
Tudalennau (o-i)105-117
CyfnodolynEuropean Management Review
Cyfrol18
Rhif y cyfnodolyn2
Dyddiad ar-lein cynnar20 Hyd 2020
Dynodwyr Gwrthrych Digidol (DOIs)
StatwsCyhoeddwyd - Meh 2021

Cyfanswm lawlrlwytho

Nid oes data ar gael
Gweld graff cysylltiadau