TY - JOUR

T1 - Place and Destination Branding: a review and conceptual mapping of the domain

AU - Hanna, Sonya

AU - Rowley, Jennifer

AU - Keegan, Brendan

PY - 2021/6

Y1 - 2021/6

N2 - Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

AB - Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

KW - Destination branding

KW - Place branding

KW - Place identity

KW - Place image

KW - Infrastructure

KW - Politics

U2 - 10.1111/emre.12433

DO - 10.1111/emre.12433

M3 - Article

VL - 18

SP - 105

EP - 117

JO - European Management Review

JF - European Management Review

SN - 1740-4762

IS - 2

ER -