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Place and Destination Branding: a review and conceptual mapping of the domain

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

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Place and Destination Branding: a review and conceptual mapping of the domain. / Hanna, Sonya; Rowley, Jennifer; Keegan, Brendan.
Yn: European Management Review, Cyfrol 18, Rhif 2, 06.2021, t. 105-117.

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

HarvardHarvard

Hanna, S, Rowley, J & Keegan, B 2021, 'Place and Destination Branding: a review and conceptual mapping of the domain', European Management Review, cyfrol. 18, rhif 2, tt. 105-117. https://doi.org/10.1111/emre.12433

APA

Hanna, S., Rowley, J., & Keegan, B. (2021). Place and Destination Branding: a review and conceptual mapping of the domain. European Management Review, 18(2), 105-117. https://doi.org/10.1111/emre.12433

CBE

Hanna S, Rowley J, Keegan B. 2021. Place and Destination Branding: a review and conceptual mapping of the domain. European Management Review. 18(2):105-117. https://doi.org/10.1111/emre.12433

MLA

Hanna, Sonya, Jennifer Rowley a Brendan Keegan. "Place and Destination Branding: a review and conceptual mapping of the domain". European Management Review. 2021, 18(2). 105-117. https://doi.org/10.1111/emre.12433

VancouverVancouver

Hanna S, Rowley J, Keegan B. Place and Destination Branding: a review and conceptual mapping of the domain. European Management Review. 2021 Meh;18(2):105-117. Epub 2020 Hyd 20. doi: https://doi.org/10.1111/emre.12433

Author

Hanna, Sonya ; Rowley, Jennifer ; Keegan, Brendan. / Place and Destination Branding: a review and conceptual mapping of the domain. Yn: European Management Review. 2021 ; Cyfrol 18, Rhif 2. tt. 105-117.

RIS

TY - JOUR

T1 - Place and Destination Branding: a review and conceptual mapping of the domain

AU - Hanna, Sonya

AU - Rowley, Jennifer

AU - Keegan, Brendan

PY - 2021/6

Y1 - 2021/6

N2 - Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

AB - Although there is increasing interest in place and destination branding, the inter-disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter-play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country-of-origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities.

KW - Destination branding

KW - Place branding

KW - Place identity

KW - Place image

KW - Infrastructure

KW - Politics

U2 - https://doi.org/10.1111/emre.12433

DO - https://doi.org/10.1111/emre.12433

M3 - Article

VL - 18

SP - 105

EP - 117

JO - European Management Review

JF - European Management Review

SN - 1740-4762

IS - 2

ER -