Replicating, validating, and reducing the length of the consumer perceived value scale
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DOI
This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.
| Original language | English |
|---|---|
| Pages (from-to) | 260-267 |
| Journal | Journal of Business Research |
| Volume | 67 |
| Issue number | 3 |
| Early online date | 31 May 2013 |
| DOIs | |
| Publication status | Published - Mar 2014 |