Rethinking Strategic Place Branding in the Digital Age
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Rethinking Place Branding |
| Subtitle of host publication | Comprehensive Brand Development for Cities and Regions |
| Publisher | Springer |
| Pages | 85-100 |
| ISBN (print) | 9783319124230 |
| Publication status | Published - 31 Dec 2014 |