Rethinking Strategic Place Branding in the Digital Age

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRethinking Place Branding
Subtitle of host publicationComprehensive Brand Development for Cities and Regions
PublisherSpringer
Pages85-100
ISBN (Print)9783319124230
Publication statusPublished - 31 Dec 2014
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