Why do people read reviews posted on consumer-opinion portals?

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

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Why do people read reviews posted on consumer-opinion portals? / Burton, J.; Khammash, M.
Yn: Journal of Marketing Management, Cyfrol 26, Rhif 3-4, 01.03.2010, t. 230-255.

Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

HarvardHarvard

Burton, J & Khammash, M 2010, 'Why do people read reviews posted on consumer-opinion portals?', Journal of Marketing Management, cyfrol. 26, rhif 3-4, tt. 230-255. https://doi.org/10.1080/02672570903566268

APA

Burton, J., & Khammash, M. (2010). Why do people read reviews posted on consumer-opinion portals? Journal of Marketing Management, 26(3-4), 230-255. https://doi.org/10.1080/02672570903566268

CBE

Burton J, Khammash M. 2010. Why do people read reviews posted on consumer-opinion portals?. Journal of Marketing Management. 26(3-4):230-255. https://doi.org/10.1080/02672570903566268

MLA

Burton, J. a M. Khammash. "Why do people read reviews posted on consumer-opinion portals?". Journal of Marketing Management. 2010, 26(3-4). 230-255. https://doi.org/10.1080/02672570903566268

VancouverVancouver

Burton J, Khammash M. Why do people read reviews posted on consumer-opinion portals? Journal of Marketing Management. 2010 Maw 1;26(3-4):230-255. doi: 10.1080/02672570903566268

Author

Burton, J. ; Khammash, M. / Why do people read reviews posted on consumer-opinion portals?. Yn: Journal of Marketing Management. 2010 ; Cyfrol 26, Rhif 3-4. tt. 230-255.

RIS

TY - JOUR

T1 - Why do people read reviews posted on consumer-opinion portals?

AU - Burton, J.

AU - Khammash, M.

PY - 2010/3/1

Y1 - 2010/3/1

U2 - 10.1080/02672570903566268

DO - 10.1080/02672570903566268

M3 - Article

VL - 26

SP - 230

EP - 255

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 3-4

ER -