Why do people read reviews posted on consumer-opinion portals?
Research output: Contribution to journal › Article › peer-review
Standard Standard
Why do people read reviews posted on consumer-opinion portals? / Burton, J.; Khammash, M.
In: Journal of Marketing Management, Vol. 26, No. 3-4, 01.03.2010, p. 230-255.
In: Journal of Marketing Management, Vol. 26, No. 3-4, 01.03.2010, p. 230-255.
Research output: Contribution to journal › Article › peer-review
HarvardHarvard
Burton, J & Khammash, M 2010, 'Why do people read reviews posted on consumer-opinion portals?', Journal of Marketing Management, vol. 26, no. 3-4, pp. 230-255. https://doi.org/10.1080/02672570903566268
APA
Burton, J., & Khammash, M. (2010). Why do people read reviews posted on consumer-opinion portals? Journal of Marketing Management, 26(3-4), 230-255. https://doi.org/10.1080/02672570903566268
CBE
Burton J, Khammash M. 2010. Why do people read reviews posted on consumer-opinion portals?. Journal of Marketing Management. 26(3-4):230-255. https://doi.org/10.1080/02672570903566268
MLA
Burton, J. and M. Khammash. "Why do people read reviews posted on consumer-opinion portals?". Journal of Marketing Management. 2010, 26(3-4). 230-255. https://doi.org/10.1080/02672570903566268
VancouverVancouver
Burton J, Khammash M. Why do people read reviews posted on consumer-opinion portals? Journal of Marketing Management. 2010 Mar 1;26(3-4):230-255. doi: 10.1080/02672570903566268
Author
RIS
TY - JOUR
T1 - Why do people read reviews posted on consumer-opinion portals?
AU - Burton, J.
AU - Khammash, M.
PY - 2010/3/1
Y1 - 2010/3/1
U2 - 10.1080/02672570903566268
DO - 10.1080/02672570903566268
M3 - Article
VL - 26
SP - 230
EP - 255
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 3-4
ER -