The Wales Centre for Behaviour Change (WCBC) builds on Bangor University’s internationally recognised academic reputation and award-winning applied research in the field of behavioural psychology and behaviour change.“Behaviour Change” is a key policy area that is critical for establishing sustainable lifestyles and promoting economic prosperity. WCBC helps to meet these global challenges, being a hub for collaborative R&D and innovation working alongside Welsh industry, and extending behaviour change systems and approaches to meet areas of need. It started as a 2.5 year project funded in large part by the Welsh Govt. (Wales European Funding Office.). It continues as a legacy project based in the Department of Psychology working with public and private sector organisations to apply behavioural science in the real world.