The Wales Centre for Behaviour Change (WCBC) will build on Bangor University’s internationally recognised academic reputation and award-winning applied research in the field of behavioural psychology and behaviour change.
“Behaviour Change” is a key policy area that is critical for establishing sustainable lifestyles and promoting economic prosperity.
WCBC will help to meet these global challenges, being a hub for collaborative R&D and innovation working alongside Welsh industry, and extending behaviour change systems and approaches to meet areas of need. It is a 2.5 year project funded in large part by the Welsh Govt. (Wales European Funding Office.)