1. Published

   Creativity and Advertising: Affect, Events and Process

   McStay, A., 17 May 2013, Routledge.

   Research output: Book/Report › Book

2. Published

   The Mood of Information: a critique of online behavioural advertising

   McStay, A., 1 Jan 2011, Continuum.

   Research output: Book/Report › Book

3. Published

   What of consent in an age of empathic media?

   McStay, A., 24 Feb 2015.

   Research output: Contribution to conference › Paper

4. Published

   Digital Advertising

   McStay, A., 1 Jan 2009, Palgrave.

   Research output: Book/Report › Book

5. Published

   I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

   McStay, A., 30 Sept 2012, In: New media and society.

   Research output: Contribution to journal › Article › peer-review

6. Published

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Jan 2010, In: Qualitative Report. 15, 1, p. 37-58

   Research output: Contribution to journal › Article › peer-review

7. Published

   Privacy and Philosophy: New Media and Affective Protocol

   McStay, A., 14 Jun 2014, Peter Lang.

   Research output: Book/Report › Book

8. Published

   Digital Advertising (Second Edition)

   McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

   Research output: Book/Report › Book › peer-review

9. Published

   Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

   McStay, A., 10 Apr 2017, Commercial communication in the digital age – information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (eds.). Mouton de Gruyter, p. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

10. Published

    The Mood of Information in an Age of Empathic Media

    McStay, A., 10 Nov 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (eds.). New York: Routledge, p. 235 247 p. (Routledge Research in Cultural and Media Studies).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review