Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Electronic versions
Documents
- Micro-Moments Liquidity Intimacy and Automation Developments in Programmatic Ad-tech
Final published version, 125 KB, PDF document
Licence: CC BY-ND Show licence
| Original language | English |
|---|---|
| Title of host publication | Commercial communication in the digital age – information or disinformation? |
| Editors | Gabriele Siegert, M. Bjorn Rimscha, Stephanie Grubenmann |
| Publisher | Mouton de Gruyter |
| Pages | 143-159 |
| ISBN (print) | 9783110416503 |
| Publication status | Published - 10 Apr 2017 |
Publication series
| Name | Age of Access? Grundfragen der Informationsgesellschaft |
|---|---|
| Publisher | De Gruyter |
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