In this project we will increase understanding of variability in human behaviour during the various phases of Wales’ COVID-19 response and post COVID recovery. We will also shed light on how individual differences influence psychological well-being over time, as the Welsh population continues to adapt to new ways of life in this post-COVID recovery phase. The project will allow us to provide recommendations to the Welsh Government with a view to optimizing their messaging to maximise positive behavioural outcomes (e.g., prosocial behaviours, rule adherence) and minimise costs to health and well-being (e.g., problems associated with high stress) in the population.

Funding awarded through the Bangor University Innovation and Impact Award (Research Wales Innovation Funding). Value = £47,535