1. Published

   Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)

   McStay, A., 23 Nov 2016, In: Big Data and Society. 3, 2, p. 1-11 11 p.

   Research output: Contribution to journal › Article › peer-review

2. Published

   Emotional artificial intelligence in children’s toys and devices: Ethics, governance and practical remedies

   McStay, A. & Rosner, G., 15 Mar 2021, In: Big Data and Society. 8, 1, 16 p.

   Research output: Contribution to journal › Article › peer-review

3. Published

   Digital Advertising (Second Edition)

   McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

   Research output: Book/Report › Book › peer-review

4. Published

   What of consent in an age of empathic media?

   McStay, A., 24 Feb 2015.

   Research output: Contribution to conference › Paper

5. Published

   I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

   McStay, A., 30 Sept 2012, In: New media and society.

   Research output: Contribution to journal › Article › peer-review

6. Published

   Empathic media and Cultural Mediations of Transparency

   McStay, A., 10 Sept 2015.

   Research output: Contribution to conference › Paper

7. Published

   Empathic Media, Emotional AI, and the Optimization of Disinformation

   McStay, A. & Bakir, V., 3 Sept 2020, Affective Politics of Digital Media: Propaganda by Other Means. Boler, M. & Davis, E. (eds.). Routledge, p. 263-279

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

8. Published

   Digital Advertising

   McStay, A., 1 Jan 2009, Palgrave.

   Research output: Book/Report › Book

9. Published

   Emotional AI: The Rise of Empathic Media

   McStay, A., 9 Jun 2018, SAGE Publications Ltd. 248 p.

   Research output: Book/Report › Book › peer-review

10. Published

    Profiling Phorm: an autopoietic approach to the audience-as-commodity.

    McStay, A., 1 Jan 2011, In: Surveillance and Society. 8, 3, p. 310-322

    Research output: Contribution to journal › Article › peer-review