1. Article › Research › Peer-reviewed
2. Published

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Jan 2010, In: Qualitative Report. 15, 1, p. 37-58

   Research output: Contribution to journal › Article › peer-review

3. Published

   An ethical intervention into Conscious Cities

   McStay, A., 31 Jul 2017, In: Conscious Cities Journal. 3

   Research output: Contribution to journal › Article › peer-review

4. Published

   Assessing interdisciplinary academic and mult-istakeholder positions on transparency in the post-Snowden leak era

   Bakir, V. & McStay, A., 1 Dec 2015, In: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, p. 25-38

   Research output: Contribution to journal › Article › peer-review

5. Published

   Assessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak era

   Bakir, V. & McStay, A., 2015, In: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, p. 25-38

   Research output: Contribution to journal › Article › peer-review

6. E-pub ahead of print

   Blurring the moral limits of data markets: biometrics, emotion and data dividends

   Bakir, V., Laffer, A. & McStay, A., 12 Aug 2023, (E-pub ahead of print) In: AI & Society.

   Research output: Contribution to journal › Article › peer-review

7. Published

   Emotional AI and EdTech: Serving the Public Good?

   McStay, A., 6 Nov 2019, In: Learning, Media and Technology. 45, 3, p. 270-283

   Research output: Contribution to journal › Article › peer-review

8. Published

   Emotional AI, Ethics, and Japanese Spice: Contributing Community, Wholeness, Sincerity, and Heart

   McStay, A., Dec 2021, In: Philosophy & Technology. 34, 4, p. 1781-1802

   Research output: Contribution to journal › Article › peer-review

9. Published

   Emotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy

   McStay, A., 2020, In: Big Data and Society. 7, 1, 12 p.

   Research output: Contribution to journal › Article › peer-review

10. Published

    Emotional artificial intelligence in children’s toys and devices: Ethics, governance and practical remedies

    McStay, A. & Rosner, G., 15 Mar 2021, In: Big Data and Society. 8, 1, 16 p.

    Research output: Contribution to journal › Article › peer-review

11. Published

    Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)

    McStay, A., 23 Nov 2016, In: Big Data and Society. 3, 2, p. 1-11 11 p.

    Research output: Contribution to journal › Article › peer-review

12. Published

    Fake News and the Economy of Emotions: Problems, Causes, Solutions

    Bakir, V. & McStay, A., 2018, In: Digital Journalism. 6, 2, p. 154-175

    Research output: Contribution to journal › Article › peer-review

13. Published

    Human-first, please: Assessing citizen views and industrial ambition for emotional AI in recommender systems

    Bakir, V., Laffer, A. & McStay, A., 3 Jul 2023, In: Surveillance and Society. 21, 2

    Research output: Contribution to journal › Article › peer-review

14. Published

    I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

    McStay, A., 30 Sept 2012, In: New media and society.

    Research output: Contribution to journal › Article › peer-review

15. Published

    In cars (are we really safest of all?): Interior sensing and emotional opacity

    McStay, A. & Urquhart, L., Sept 2022, In: International Review of Law, Computers & Technology. 36, 3, p. 470-493 24 p.

    Research output: Contribution to journal › Article › peer-review

16. Published

    Introduction to Special Theme Veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era

    Bakir, V., Feilzer, M. & McStay, A., 15 Mar 2017, In: Big Data and Society. 4, 1, p. 1-5

    Research output: Contribution to journal › Article › peer-review

17. Published

    On manipulation by emotional AI: UK adults’ views and governance implications

    Bakir, V., Laffer, A., McStay, A., Miranda, D. & Urquhart, L., 7 Jun 2024, In: Frontiers in Sociology. 9, 1339834.

    Research output: Contribution to journal › Article › peer-review

18. Published

    Profiling Phorm: an autopoietic approach to the audience-as-commodity.

    McStay, A., 1 Jan 2011, In: Surveillance and Society. 8, 3, p. 310-322

    Research output: Contribution to journal › Article › peer-review

19. Published

    Replika in the Metaverse: the moral problem with empathy in ‘It from Bit’

    McStay, A., Nov 2023, In: AI and Ethics. 3, 4, p. 1433-1445 13 p.

    Research output: Contribution to journal › Article › peer-review

20. Published

    The Metaverse: Andrew McStay’s Responses to Cody Turner

    McStay, A., 25 Oct 2023, In: Philosophy & Technology. 36, 4 p., 72.

    Research output: Contribution to journal › Article › peer-review

21. Published

    The Metaverse: Surveillant Physics, Virtual Realist Governance, and the Missing Commons

    McStay, A., 2 Mar 2023, In: Philosophy & Technology. 36, 1, 26 p., 13.

    Research output: Contribution to journal › Article › peer-review

22. Published

    The hidden influence: Exploring presence in human-synthetic interactions through ghostbots

    McStay, A., 27 Jul 2024, In: Ethics and Information Technology. 26, 48.

    Research output: Contribution to journal › Article › peer-review

23. Published

    ‘This time with feeling?’ Assessing EU data governance implications of out of home appraisal based emotional AI

    McStay, A. & Urquhart, L., 7 Oct 2019, In: First Monday. 24, 10

    Research output: Contribution to journal › Article › peer-review

24. Chapter › Research › Not peer-reviewed
25. Published

    The Significance of AdTech: Programmatic Platforms, Identity and Moments

    McStay, A., 18 Mar 2018, The Advertising Handbook. Hardy, J., Powell, H. & Macrury, I. (eds.). 4th ed. Routledge, p. 88-101

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

26. Chapter › Research › Peer-reviewed
27. Published

    Automated empathy in education: benefits, harms, debates

    McStay, A., 2022, Education Data Futures. 5RightsFoundation

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

28. Published

    Automating empathy: overview, technologies, criticism

    McStay, A. & Bakir, V., 14 Nov 2023, Handbook of Critical Studies of Artificial Intelligence. Edward Elgar, p. 656-669

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

29. Published

    Empathic Media, Emotional AI, and the Optimization of Disinformation

    McStay, A. & Bakir, V., 3 Sept 2020, Affective Politics of Digital Media: Propaganda by Other Means. Boler, M. & Davis, E. (eds.). Routledge, p. 263-279

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

30. Published

    Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

    McStay, A., 10 Apr 2017, Commercial communication in the digital age – information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (eds.). Mouton de Gruyter, p. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

31. Published

    The Mood of Information in an Age of Empathic Media

    McStay, A., 10 Nov 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (eds.). New York: Routledge, p. 235 247 p. (Routledge Research in Cultural and Media Studies).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

32. Paper › Research › Not peer-reviewed
33. Published

    A Typology of Transpararency Today

    McStay, A., 6 Jan 2015.

    Research output: Contribution to conference › Paper

34. Published

    Conceiving Empathic Media and Outlining Stakeholder Interests (With Some Surprising Results).

    McStay, A., 22 Jun 2015.

    Research output: Contribution to conference › Paper

35. Published

    Debating and Assessing Transparency Arrangements: Privacy, Security, Surveillance, Trust: Evaluating Perspectives on Surveillance in the Post-Snowden Leak Era

    Bakir, V. & McStay, A., 18 Jun 2015.

    Research output: Contribution to conference › Paper

36. Published

    Empathic media and Cultural Mediations of Transparency

    McStay, A., 10 Sept 2015.

    Research output: Contribution to conference › Paper

37. Published

    Forced Transparency or Equivellant Transparency, post-Snowden (or who is challenging the state’s surveillance agenda of radical transparency?)

    Bakir, V. & McStay, A., 4 Jul 2015.

    Research output: Contribution to conference › Paper

38. Published

    PSST! Privacy, Security, Surveillance and Trust: developing an inter-disciplinary response to forced transparency

    Bakir, V., McStay, A. & Feilzer, M. Y., 1 Nov 2013.

    Research output: Contribution to conference › Paper

39. Published

    Privacy as Affective Protocol

    McStay, A., 24 May 2015.

    Research output: Contribution to conference › Paper

40. Published

    What of consent in an age of empathic media?

    McStay, A., 24 Feb 2015.

    Research output: Contribution to conference › Paper

41. Other contribution › Research › Not peer-reviewed
42. Published

    Combatting fake news: analysis of submissions to the fake news inquiry

    Bakir, V. & McStay, A., 1 May 2017, 3 p.

    Research output: Other contribution

43. Published

    Misinformation and trusted voices: Addressing false information online via provision of authoritative information: Why dialling down emotion is part of the answer

    Bakir, V. & McStay, A., 12 Oct 2022, 7 p. UK Parliament.

    Research output: Other contribution

44. Published

    The Sorry Tale of British Journalism and our Right to Privacy

    Bakir, V. & McStay, A., 22 Mar 2018, 9 p. London : UK Parliament.

    Research output: Other contribution

45. Other contribution › Research › Peer-reviewed
46. Published

    Ethics and Empathy-Based Human-AI Partnering: Exploring the Extent to which Cultural Differences Matter When Developing an Ethical Technical Standard

    McStay, A., Andres, F., Bakir, V., Bland, B., Laffer, A., Li, P. & Shimo, S., 28 Aug 2024, IEEE.

    Research output: Other contribution › peer-review

47. Book › Research › Not peer-reviewed
48. Published

    Creativity and Advertising: Affect, Events and Process

    McStay, A., 17 May 2013, Routledge.

    Research output: Book/Report › Book

49. Published

    Digital Advertising

    McStay, A., 1 Jan 2009, Palgrave.

    Research output: Book/Report › Book

50. Published

    Media Studies

    Long, P., Wall, T., Bakir, V. & McStay, A., 26 Jul 2012, Pearson Education.

    Research output: Book/Report › Book

51. Published

    Optimising Emotions, Incubating Falsehoods: How to Protect the Global Civic Body from Disinformation and Misinformation

    Bakir, V. & McStay, A., 17 Jan 2023, Palgrave Macmillan. 280 p.

    Research output: Book/Report › Book

52. Published

    Privacy and Philosophy: New Media and Affective Protocol

    McStay, A., 14 Jun 2014, Peter Lang.

    Research output: Book/Report › Book

53. Published

    The Mood of Information: a critique of online behavioural advertising

    McStay, A., 1 Jan 2011, Continuum.

    Research output: Book/Report › Book

54. Book › Research › Peer-reviewed
55. Published

    Automating Empathy: Decoding Technologies that Gauge Intimate Life

    McStay, A., 22 Nov 2023, Oxford: OUP.

    Research output: Book/Report › Book › peer-review

56. Published

    Digital Advertising (Second Edition)

    McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

    Research output: Book/Report › Book › peer-review

57. Published

    Emotional AI: The Rise of Empathic Media

    McStay, A., 9 Jun 2018, SAGE Publications Ltd. 248 p.

    Research output: Book/Report › Book › peer-review

58. Published

    Privacy and the Media

    McStay, A., 6 Apr 2017, 1 ed. London: SAGE Publications Ltd. 224 p.

    Research output: Book/Report › Book › peer-review