Prof Andrew McStay

Professor in Digital Media

Contact info

Name: Andrew McStay

Position: Professor of Digital Life

Email: mcstay@bangor.ac.uk

Phone: +44 (0)1248 382740

Location: John Philips Hall Annex

  1. Article › Research › Peer-reviewed
  2. Published

    A qualitative approach to understanding audience's perceptions of creativity in online advertising.

    McStay, A., 1 Jan 2010, In : Qualitative Report. 15, 1, p. 37-58

    Research output: Contribution to journalArticle

  3. Published

    An ethical intervention into Conscious Cities

    McStay, A., 31 Jul 2017, In : Conscious Cities Journal. 3

    Research output: Contribution to journalArticle

  4. Published

    Assessing interdisciplinary academic and mult-istakeholder positions on transparency in the post-Snowden leak era

    Bakir, V. & McStay, A., 1 Dec 2015, In : Ethical Space: The International Journal of Communication Ethics. 12, 3/4, p. 25-38

    Research output: Contribution to journalArticle

  5. Published

    Assessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak era

    Bakir, V. & McStay, A., 2015, In : Ethical Space: The International Journal of Communication Ethics. 12, 3/4, p. 25-38

    Research output: Contribution to journalArticle

  6. Published

    Emotional AI and EdTech: Serving the Public Good?

    McStay, A., 6 Nov 2019, In : Learning, Media and Technology.

    Research output: Contribution to journalArticle

  7. Published

    Emotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy

    McStay, A., 2020, In : Big Data and Society. 7, 1, p. 1-12

    Research output: Contribution to journalArticle

  8. Published

    Emotional artificial intelligence in children’s toys and devices: Ethics, governance and practical remedies

    McStay, A. & Rosner, G., 15 Mar 2021, In : Big Data and Society. 8, 1, 16 p.

    Research output: Contribution to journalArticle

  9. Published

    Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy)

    McStay, A., 23 Nov 2016, In : Big Data and Society. 3, 2, p. 1-11 11 p.

    Research output: Contribution to journalArticle

  10. Published

    Fake News and the Economy of Emotions: Problems, Causes, Solutions

    Bakir, V. & McStay, A., 2018, In : Digital Journalism. 6, 2, p. 154-175

    Research output: Contribution to journalArticle

  11. Published

    I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising

    McStay, A., 30 Sep 2012, In : New media and society.

    Research output: Contribution to journalArticle

  12. Published

    Introduction to Special Theme Veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era

    Bakir, V., Feilzer, M. & McStay, A., 15 Mar 2017, In : Big Data and Society. 4, 1, p. 1-5

    Research output: Contribution to journalArticle

  13. Published

    Profiling Phorm: an autopoietic approach to the audience-as-commodity.

    McStay, A., 1 Jan 2011, In : Surveillance and Society. 8, 3, p. 310-322

    Research output: Contribution to journalArticle

  14. Published

    ‘This time with feeling?’ Assessing EU data governance implications of out of home appraisal based emotional AI

    McStay, A. & Urquhart, L., 7 Oct 2019, In : First Monday. 24, 10

    Research output: Contribution to journalArticle

  15. Chapter › Research › Not peer-reviewed
  16. Published

    The Significance of AdTech: Programmatic Platforms, Identity and Moments

    McStay, A., 18 Mar 2018, The Advertising Handbook. Hardy, J., Powell, H. & Macrury, I. (eds.). 4th ed. Routledge, p. 88-101

    Research output: Chapter in Book/Report/Conference proceedingChapter

  17. Chapter › Research › Peer-reviewed
  18. Published

    Empathic Media, Emotional AI, and the Optimization of Disinformation

    McStay, A. & Bakir, V., 3 Sep 2020, Affective Politics of Digital Media: Propaganda by Other Means. Boler, M. & Davis, E. (eds.). Routledge, p. 263-279

    Research output: Chapter in Book/Report/Conference proceedingChapter

  19. Published

    Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech

    McStay, A., 10 Apr 2017, Commercial communication in the digital age – information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (eds.). Mouton de Gruyter, p. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  20. Published

    The Mood of Information in an Age of Empathic Media

    McStay, A., 10 Nov 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (eds.). New York: Routledge, p. 235 247 p. (Routledge Research in Cultural and Media Studies).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  21. Paper › Research › Not peer-reviewed
  22. Published

    A Typology of Transpararency Today

    McStay, A., 6 Jan 2015.

    Research output: Contribution to conferencePaper

  23. Published
  24. Published
  25. Published

    Empathic media and Cultural Mediations of Transparency

    McStay, A., 10 Sep 2015.

    Research output: Contribution to conferencePaper

  26. Published
  27. Published
  28. Published

    Privacy as Affective Protocol

    McStay, A., 24 May 2015.

    Research output: Contribution to conferencePaper

  29. Published

    What of consent in an age of empathic media?

    McStay, A., 24 Feb 2015.

    Research output: Contribution to conferencePaper

  30. Other contribution › Research › Not peer-reviewed
  31. Published
  32. Published

    The Sorry Tale of British Journalism and our Right to Privacy

    Bakir, V. & McStay, A., 22 Mar 2018, 9 p. London : UK Parliament.

    Research output: Other contribution

  33. Book › Research › Not peer-reviewed
  34. Published

    Creativity and Advertising: Affect, Events and Process

    McStay, A., 17 May 2013, Routledge.

    Research output: Book/ReportBook

  35. Published

    Digital Advertising

    McStay, A., 1 Jan 2009, Palgrave.

    Research output: Book/ReportBook

  36. Published

    Media Studies

    Long, P., Wall, T., Bakir, V. & McStay, A., 26 Jul 2012, Pearson Education.

    Research output: Book/ReportBook

  37. Published

    Privacy and Philosophy: New Media and Affective Protocol

    McStay, A., 14 Jun 2014, Peter Lang.

    Research output: Book/ReportBook

  38. Published

    The Mood of Information: a critique of online behavioural advertising

    McStay, A., 1 Jan 2011, Continuum.

    Research output: Book/ReportBook

  39. Book › Research › Peer-reviewed
  40. Published

    Digital Advertising (Second Edition)

    McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

    Research output: Book/ReportBook

  41. Published

    Emotional AI: The Rise of Empathic Media

    McStay, A., 9 Jun 2018, SAGE Publications Ltd. 248 p.

    Research output: Book/ReportBook

  42. Published

    Privacy and the Media

    McStay, A., 6 Apr 2017, 1 ed. London: SAGE Publications Ltd. 224 p.

    Research output: Book/ReportBook

  43. Other report › Research › Not peer-reviewed
  44. Published

    ‘Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online’:

    Bakir, V. & McStay, A., 1 Jun 2017, Political Studies Association.

    Research output: Book/ReportOther report

  45. Working paper › Research
  46. Published
  47. Published

    CULTURE CHANGE: Incentivise political campaigners to run civil and informative election campaigns.

    Bakir, V. & McStay, A., 21 Jan 2020, UK Parliament, (APPG on Electoral Campaigning Transparency).

    Research output: Working paper

  48. Published