Professor Andrew McStay

Professor in Technology & Society

Contact info

Name: Andrew McStay

Position: Professor of Technology & Society

Email: mcstay@bangor.ac.uk

Phone: +44 (0)1248 382740

 

  1. 2010
  2. Published

    A qualitative approach to understanding audience's perceptions of creativity in online advertising.

    McStay, A., 1 Jan 2010, In: Qualitative Report. 15, 1, p. 37-58

    Research output: Contribution to journalArticlepeer-review

  3. 2009
  4. Published

    Digital Advertising

    McStay, A., 1 Jan 2009, Palgrave.

    Research output: Book/ReportBook

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