1. Working paper › Research
2. Published

   Against Opacity, Outrage & Deception: Towards an ethical code of conduct for transparent, explainable, civil & informative digital political campaigns.

   Bakir, V. & McStay, A., 1 Dec 2019, UK Parliament.

   Research output: Working paper

3. Published

   CULTURE CHANGE: Incentivise political campaigners to run civil and informative election campaigns.

   Bakir, V. & McStay, A., 21 Jan 2020, UK Parliament, (APPG on Electoral Campaigning Transparency).

   Research output: Working paper

4. Published

   Datafied Bearbaiting and Emotional AI: Anticipating the Quantified Jeremy Kyle Show Submission to DCMS Committee Inquiry into Reality TV

   Bakir, V. & McStay, A., 2019, UK Parliament, (DCMS).

   Research output: Working paper

5. Other report › Research › Not peer-reviewed
6. Published

   Public 
Feeling
 on 
Privacy, 
Security 
and 
Surveillance: Report for Information Commissioners Office: A Report by DATA-PSST and DCSS for the Information Commissioners Office

   Bakir, V. & McStay, A., Nov 2015, 23 p.

   Research output: Book/Report › Other report

7. Published

   ‘Was it ‘AI wot won it’? Hyper-targeting and profiling emotions online’:

   Bakir, V. & McStay, A., 1 Jun 2017, Political Studies Association.

   Research output: Book/Report › Other report

8. Book › Research › Peer-reviewed
9. Published

   Automating Empathy: Decoding Technologies that Gauge Intimate Life

   McStay, A., 22 Nov 2023, Oxford: OUP.

   Research output: Book/Report › Book › peer-review

10. Published

    Digital Advertising (Second Edition)

    McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

    Research output: Book/Report › Book › peer-review

11. Published

    Emotional AI: The Rise of Empathic Media

    McStay, A., 9 Jun 2018, SAGE Publications Ltd. 248 p.

    Research output: Book/Report › Book › peer-review

12. Published

    Privacy and the Media

    McStay, A., 6 Apr 2017, 1 ed. London: SAGE Publications Ltd. 224 p.

    Research output: Book/Report › Book › peer-review

13. Book › Research › Not peer-reviewed
14. Published

    Creativity and Advertising: Affect, Events and Process

    McStay, A., 17 May 2013, Routledge.

    Research output: Book/Report › Book