1. Published

   A Typology of Transpararency Today

   McStay, A., 6 Jan 2015.

   Research output: Contribution to conference › Paper

2. Published

   A qualitative approach to understanding audience's perceptions of creativity in online advertising.

   McStay, A., 1 Jan 2010, In: Qualitative Report. 15, 1, p. 37-58

   Research output: Contribution to journal › Article › peer-review

3. Published

   Against Opacity, Outrage & Deception: Towards an ethical code of conduct for transparent, explainable, civil & informative digital political campaigns.

   Bakir, V. & McStay, A., 1 Dec 2019, UK Parliament.

   Research output: Working paper

4. Published

   An ethical intervention into Conscious Cities

   McStay, A., 31 Jul 2017, In: Conscious Cities Journal. 3

   Research output: Contribution to journal › Article › peer-review

5. Published

   Assessing interdisciplinary academic and mult-istakeholder positions on transparency in the post-Snowden leak era

   Bakir, V. & McStay, A., 1 Dec 2015, In: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, p. 25-38

   Research output: Contribution to journal › Article › peer-review

6. Published

   Assessing interdisciplinary academic and multi-stakeholder positions on transparency in the post-Snowden leak era

   Bakir, V. & McStay, A., 2015, In: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, p. 25-38

   Research output: Contribution to journal › Article › peer-review

7. Published

   Automated empathy in education: benefits, harms, debates

   McStay, A., 2022, Education Data Futures. 5RightsFoundation

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

8. Published

   Automating Empathy: Decoding Technologies that Gauge Intimate Life

   McStay, A., 22 Nov 2023, Oxford: OUP.

   Research output: Book/Report › Book › peer-review

9. Published

   Automating empathy: overview, technologies, criticism

   McStay, A. & Bakir, V., 14 Nov 2023, Handbook of Critical Studies of Artificial Intelligence. Edward Elgar, p. 656-669

   Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

10. E-pub ahead of print

    Blurring the moral limits of data markets: biometrics, emotion and data dividends

    Bakir, V., Laffer, A. & McStay, A., 12 Aug 2023, (E-pub ahead of print) In: AI & Society.

    Research output: Contribution to journal › Article › peer-review

11. Published

    CULTURE CHANGE: Incentivise political campaigners to run civil and informative election campaigns.

    Bakir, V. & McStay, A., 21 Jan 2020, UK Parliament, (APPG on Electoral Campaigning Transparency).

    Research output: Working paper

12. Published

    Combatting fake news: analysis of submissions to the fake news inquiry

    Bakir, V. & McStay, A., 1 May 2017, 3 p.

    Research output: Other contribution

13. Published

    Conceiving Empathic Media and Outlining Stakeholder Interests (With Some Surprising Results).

    McStay, A., 22 Jun 2015.

    Research output: Contribution to conference › Paper

14. Published

    Creativity and Advertising: Affect, Events and Process

    McStay, A., 17 May 2013, Routledge.

    Research output: Book/Report › Book

15. Published

    Datafied Bearbaiting and Emotional AI: Anticipating the Quantified Jeremy Kyle Show Submission to DCMS Committee Inquiry into Reality TV

    Bakir, V. & McStay, A., 2019, UK Parliament, (DCMS).

    Research output: Working paper

16. Published

    Debating and Assessing Transparency Arrangements: Privacy, Security, Surveillance, Trust: Evaluating Perspectives on Surveillance in the Post-Snowden Leak Era

    Bakir, V. & McStay, A., 18 Jun 2015.

    Research output: Contribution to conference › Paper

17. Published

    Digital Advertising

    McStay, A., 1 Jan 2009, Palgrave.

    Research output: Book/Report › Book

18. Published

    Digital Advertising (Second Edition)

    McStay, A., 14 Oct 2016, 2nd, revised ed. Palgrave. 221 p.

    Research output: Book/Report › Book › peer-review

19. Published

    Emotional AI: The Rise of Empathic Media

    McStay, A., 9 Jun 2018, SAGE Publications Ltd. 248 p.

    Research output: Book/Report › Book › peer-review

20. Published

    Emotional AI and EdTech: Serving the Public Good?

    McStay, A., 6 Nov 2019, In: Learning, Media and Technology. 45, 3, p. 270-283

    Research output: Contribution to journal › Article › peer-review

21. Published

    Emotional AI, Ethics, and Japanese Spice: Contributing Community, Wholeness, Sincerity, and Heart

    McStay, A., Dec 2021, In: Philosophy & Technology. 34, 4, p. 1781-1802

    Research output: Contribution to journal › Article › peer-review

22. Published

    Emotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy

    McStay, A., 2020, In: Big Data and Society. 7, 1, 12 p.

    Research output: Contribution to journal › Article › peer-review

23. Published

    Emotional artificial intelligence in children’s toys and devices: Ethics, governance and practical remedies

    McStay, A. & Rosner, G., 15 Mar 2021, In: Big Data and Society. 8, 1, 16 p.

    Research output: Contribution to journal › Article › peer-review

24. Published

    Empathic Media, Emotional AI, and the Optimization of Disinformation

    McStay, A. & Bakir, V., 3 Sept 2020, Affective Politics of Digital Media: Propaganda by Other Means. Boler, M. & Davis, E. (eds.). Routledge, p. 263-279

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

25. Published

    Empathic media and Cultural Mediations of Transparency

    McStay, A., 10 Sept 2015.

    Research output: Contribution to conference › Paper