Prof Edward Shiu

Emeritus Professor

Contact info

Hen Goleg room 0.10

Contact Info

Hen Goleg room 0.10


I'm Professor of Marketing at Bangor Business School and head of the Marketing group. I was employed as Professor at Bangor University since 2011. Prior to that I was employed as Senior Lectuer in Marketing at Strathclyde Business School.

I have many years of experience in conducting action research tackling risky behaviours such as smoking and binge drinking. I have also undertaken research examining public and third sector service deliveries.


My research areas are:

  • Consumer behaviour
  • Risky consumption
  • Attitudes and persuasion
  • Social identity and stereotying
  • Cross-cultural consumer behaviour
  • Ethical consumption

Teaching and Supervision

I teach on modules: Statistical Methods, Marketing Analysis, Customer Insight Project. I have also taught International Marketing Communication, Consumer Behaviour, Marketing Research.

I have supervised several PhD's to successful completion in the Consumer Behaviour area.

Research outputs (37)

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