Prof Edward Shiu
Professor in Marketing

Affiliations
Links
Contact info
Hen Goleg room 0.10
e.shiu@bangor.ac.uk
Contact Info
Hen Goleg room 0.10
e.shiu@bangor.ac.uk
Overview
I'm Professor of Marketing at Bangor Business School and head of the Marketing group. I was employed as Professor at Bangor University since 2011. Prior to that I was employed as Senior Lectuer in Marketing at Strathclyde Business School.
I have many years of experience in conducting action research tackling risky behaviours such as smoking and binge drinking. I have also undertaken research examining public and third sector service deliveries.
Research
My research areas are:
- Consumer behaviour
- Risky consumption
- Attitudes and persuasion
- Social identity and stereotying
- Cross-cultural consumer behaviour
- Ethical consumption
Teaching and Supervision
I teach on modules: Statistical Methods, Marketing Analysis, Customer Insight Project. I have also taught International Marketing Communication, Consumer Behaviour, Marketing Research.
I have supervised several PhD's to successful completion in the Consumer Behaviour area.
Research outputs (35)
- Published
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
Research output: Contribution to journal › Article › peer-review
- E-pub ahead of print
Exploring responses to differing message content of pictorial alcohol warning labels
Research output: Contribution to journal › Article › peer-review
- Published
Solving dissociative group effects using construal level theory
Research output: Contribution to journal › Article › peer-review