Prof Edward Shiu

Professor in Marketing

Contact info

Hen Goleg room 0.10

e.shiu@bangor.ac.uk

  1. Article › Research › Peer-reviewed
  2. Published

    A multi-country assessment of the long-term orientation scale

    Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In : International Marketing Review. 28, 1, p. 81-101

    Research output: Contribution to journalArticle

  3. Published

    Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies

    Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In : Journal of Consumer Behaviour. 15, 1, p. 72-86

    Research output: Contribution to journalArticle

  4. Published

    An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

    Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In : European Advances in Consumer Research. 8, p. 66-71 6 p.

    Research output: Contribution to journalArticle

  5. Published

    An exploration of values in ethical consumer decision making

    Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In : Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.

    Research output: Contribution to journalArticle

  6. Published

    Competencies associated with growth of women-led SMEs

    Mitchelmore, S., Rowley, J. & Shiu, E., 2014, In : Journal of Small Business and Enterprise Development. 21, 4, p. 588-601

    Research output: Contribution to journalArticle

  7. Published

    Consumer uncertainty, revisited

    Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In : Psychology and Marketing. 28, 6, p. 584-607

    Research output: Contribution to journalArticle

  8. Published

    Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

    Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In : Journal of International Marketing. 22, 1, p. 77-98

    Research output: Contribution to journalArticle

  9. Published

    Demarketing tobacco through governmental policies - the 4Ps revisited

    Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In : Journal of Business Research. 62, 2, p. 269-278

    Research output: Contribution to journalArticle

  10. Published

    Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.

    Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In : Journal of Business Research. 64, 7, p. 737-744

    Research output: Contribution to journalArticle

  11. Published

    Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland

    Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In : International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

    Research output: Contribution to journalArticle

  12. Published

    Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey

    Hassan, L. & Shiu, E., 2008, In : International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274

    Research output: Contribution to journalArticle

  13. Published

    Fashion victim: The impact of fair trade concerns on clothing choice

    Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In : Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

    Research output: Contribution to journalArticle

  14. Published

    Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour

    Hassan, L. M. & Shiu, E. M. K., Jul 2007, In : International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.

    Research output: Contribution to journalArticle

  15. Published

    HELP – for a life without tobacco: a case study on demarketing across two levels

    Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In : Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.

    Research output: Contribution to journalArticle

  16. Published

    Investigating the drivers of consumer intention to buy manufacturer brands

    Walsh, G., Shiu, E. & Hassan, L. M., Sep 2012, In : Journal of Product Brand Management. 21, 5, p. 328-340 13 p.

    Research output: Contribution to journalArticle

  17. Published

    Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States

    Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In : Journal of Advertising. 36, 2, p. 15-31 17 p.

    Research output: Contribution to journalArticle

  18. Published

    No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick

    Hassan, L. M. & Shiu, E. M., Mar 2015, In : Tobacco Control. 24, e1, p. e3-e5

    Research output: Contribution to journalArticle

  19. Published

    Replicating, validating, and reducing the length of the consumer perceived value scale

    Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In : Journal of Business Research. 67, 3, p. 260-267

    Research output: Contribution to journalArticle

  20. Published

    Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

    Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In : European Journal of Marketing. 44, 7/8, p. 1140-1164

    Research output: Contribution to journalArticle

  21. Published

    Service worker role in encouraging customer organizational citizenship behaviors

    Bove, L. L., Pervan, S. J., Beatty, S. E. & Shiu, E. M., 1 Jul 2009, In : Journal of Business Research. 62, 7, p. 698–705

    Research output: Contribution to journalArticle

  22. Published
  23. Published

    The customer-based corporate reputation scale: Replication and short form

    Walsh, G., Beatty, S. E. & Shiu, E. M., 1 Oct 2009, In : Journal of Business Research. 62, 10, p. 924-930

    Research output: Contribution to journalArticle

  24. Published

    The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website

    Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In : Journal of Business Research. 68, 3, p. 534-541

    Research output: Contribution to journalArticle

  25. Published

    The influence of nutrition information on choice: The role of temptation, conflict and self-control

    Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sep 2010, In : Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.

    Research output: Contribution to journalArticle

  26. Published

    The influence of social identity on value perceptions and intention

    McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In : Journal of Consumer Behaviour. 16, 3, p. 242-253

    Research output: Contribution to journalArticle

  27. Published

    The moderating role of national cultural values in smoking cessation

    Hassan, L. M. & Shiu, E. M., 20 Mar 2015, In : Journal of Business Research. 68, 10, p. 2173–2180

    Research output: Contribution to journalArticle

  28. Published

    Uncertainty in ethical consumer choice: a conceptual model

    Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In : Journal of Consumer Behaviour. 12, 3

    Research output: Contribution to journalArticle

  29. Published

    Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption

    Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In : Journal of Business Ethics. 136, 2, p. 219-236

    Research output: Contribution to journalArticle

  30. Editorial › Research › Not peer-reviewed
  31. Published

    Communicating Messages About Drinking

    Hassan, L. & Shiu, E., Jan 2018, In : Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.

    Research output: Contribution to journalEditorial

  32. Review article › Research › Peer-reviewed
  33. Published

    A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium

    Hassan, L. & Shiu, E., 2018, In : Journal of Social Marketing. 8, 3, p. 333-352

    Research output: Contribution to journalReview article