Will is a Research Fellow in Pharmacoeconomics at the North Wales Medical School. In addition to this role, he serves as the Deputy Health Economist for the One Wales Medicines Assessment Group. His primary focus is on economic evaluations alongside clinical trials, with a keen interest in methodological research and the psychosocial factors that influence behavior. Will also represents early career researchers at the Bangor Institute for Health and Medical Research (BIHMR), advocating for their interests and development.

Will is actively engaged in significant research projects, including the HEAL-COVID and CASTLE Sleep-E trials.

Will holds a PhD in Sport Psychology, completed under the supervision of Dr. Ross Robert and Professor Lew Hardy. This academic journey sparked his interest in methodological questions and the psychosocial determinants of behavior, laying a strong foundation for his current research pursuits.

Looking ahead, Will aims to further his research in health economics, with a particular focus on interdisciplinary collaborations and innovative methodologies. He aims to impact healthcare policy and practice through his work.