A qualitative approach to understanding audience's perceptions of creativity in online advertising.
Research output: Contribution to journal › Article › peer-review
Standard Standard
A qualitative approach to understanding audience's perceptions of creativity in online advertising. / McStay, A.
In: Qualitative Report, Vol. 15, No. 1, 01.01.2010, p. 37-58.
In: Qualitative Report, Vol. 15, No. 1, 01.01.2010, p. 37-58.
Research output: Contribution to journal › Article › peer-review
HarvardHarvard
McStay, A 2010, 'A qualitative approach to understanding audience's perceptions of creativity in online advertising.', Qualitative Report, vol. 15, no. 1, pp. 37-58.
APA
McStay, A. (2010). A qualitative approach to understanding audience's perceptions of creativity in online advertising. Qualitative Report, 15(1), 37-58.
CBE
McStay A. 2010. A qualitative approach to understanding audience's perceptions of creativity in online advertising. Qualitative Report. 15(1):37-58.
MLA
McStay, A. "A qualitative approach to understanding audience's perceptions of creativity in online advertising.". Qualitative Report. 2010, 15(1). 37-58.
VancouverVancouver
McStay A. A qualitative approach to understanding audience's perceptions of creativity in online advertising. Qualitative Report. 2010 Jan 1;15(1):37-58.
Author
RIS
TY - JOUR
T1 - A qualitative approach to understanding audience's perceptions of creativity in online advertising.
AU - McStay, A.
PY - 2010/1/1
Y1 - 2010/1/1
M3 - Article
VL - 15
SP - 37
EP - 58
JO - Qualitative Report
JF - Qualitative Report
SN - 1052-0147
IS - 1
ER -