There is some debate as to whether responding to objects in our environment improves episodic memory or doesn't impact it. Some authors claim that actively encoding objects improves their representation in episodic memory. Conversely, episodic memory has also been shown to improve in passive conditions, suggesting that the action itself could interfere with the encoding process. This study looks at the impact of attention and action on episodic memory using a novel WWW task that includes information about object identity (What), spatial (Where) and temporal (When) properties. With this approach we studied the episodic memory of two types of object: Target, where attention or an action is defined, and Distractor, object to be ignored, following two selective states: active vs. passive selection. When targets were actively selected, we found no evidence of episodic memory enhancement compared to passive selection; but instead memory from irrelevant sources was suppressed. The pattern was replicated across a 2D static display and a more realistic 3D virtual environment. This selective attention effect on episodic memory was not observed on non-episodic measures, demonstrating a link between attention and the encoding of episodic experiences.