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An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire. / Shiu, Edward M K; Hassan, Louise M; Thomson, Jennifer a et al.
In: European Advances in Consumer Research, Vol. 8, 2008, p. 66-71.

Research output: Contribution to journalArticlepeer-review

HarvardHarvard

Shiu, EMK, Hassan, LM, Thomson, JA & Shaw, D 2008, 'An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire', European Advances in Consumer Research, vol. 8, pp. 66-71.

APA

Shiu, E. M. K., Hassan, L. M., Thomson, J. A., & Shaw, D. (2008). An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire. European Advances in Consumer Research, 8, 66-71.

CBE

Shiu EMK, Hassan LM, Thomson JA, Shaw D. 2008. An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire. European Advances in Consumer Research. 8:66-71.

MLA

VancouverVancouver

Shiu EMK, Hassan LM, Thomson JA, Shaw D. An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire. European Advances in Consumer Research. 2008;8:66-71.

Author

Shiu, Edward M K ; Hassan, Louise M ; Thomson, Jennifer a et al. / An Empirical Examination of the Extended Model of Goal-Directed Behaviour : Assessing the Role of Behavioural Desire. In: European Advances in Consumer Research. 2008 ; Vol. 8. pp. 66-71.

RIS

TY - JOUR

T1 - An Empirical Examination of the Extended Model of Goal-Directed Behaviour

T2 - Assessing the Role of Behavioural Desire

AU - Shiu, Edward M K

AU - Hassan, Louise M

AU - Thomson, Jennifer a

AU - Shaw, Deirdre

PY - 2008

Y1 - 2008

N2 - The article provides an empirical analysis of the Extended Model of Goal-directed Behavior (EMGB) in human decision making process for smoking cessation in Great Britain. It is stated that the model broadens the renowned Theory of Planned Behavior (TPB) and the previous Model of Goal-directed Behavior (MGB). The examination concentrates on the government endorsed method of smoking cessation through the use of nicotine replacement therapy (NRT). Theoretical background as well as hypotheses are also offered.

AB - The article provides an empirical analysis of the Extended Model of Goal-directed Behavior (EMGB) in human decision making process for smoking cessation in Great Britain. It is stated that the model broadens the renowned Theory of Planned Behavior (TPB) and the previous Model of Goal-directed Behavior (MGB). The examination concentrates on the government endorsed method of smoking cessation through the use of nicotine replacement therapy (NRT). Theoretical background as well as hypotheses are also offered.

KW - RR EMGB

M3 - Article

VL - 8

SP - 66

EP - 71

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

ER -