Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 5-19 |
| Number of pages | 15 |
| Journal | Journal of Strategic Marketing |
| Volume | 24 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2016 |
| Externally published | Yes |