Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
Research output: Contribution to journal › Article › peer-review
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In: Journal of Strategic Marketing, Vol. 24, No. 1, 2016, p. 5-19.
Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
AU - Whalen, Peter
AU - Uslay, Can
AU - Pascal, Vincent J.
AU - Omura, Glenn
AU - McAuley, Andrew
AU - Kasouf, Chickery J.
AU - Jones, Rosalind
AU - Hultman, Claes M.
AU - Hills, Gerald E.
AU - Hansen, David J.
AU - Gilmore, Audrey
AU - Giglierano, Joe
AU - Eggers, Fabian
AU - Deacon, Jonathan
PY - 2016
Y1 - 2016
U2 - 10.1080/0965254X.2015.1035036
DO - 10.1080/0965254X.2015.1035036
M3 - Article
VL - 24
SP - 5
EP - 19
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
SN - 0965-254X
IS - 1
ER -