Anthropomorphisation of software agents as a persuasive tool

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In this position paper, we make an argument for the anthropomorphism of software agents as a persuasive tool. We begin by discussing some of the relevant applications, before providing a brief introduction to the CASA theory of social interaction with computers. We conclude by describing a selection of the evidence for anthropomorphism, and an argument for further research into this area
Original languageEnglish
DOIs
Publication statusPublished - 13 Jul 2015
EventWorkshop on Understanding Persuasion: HCI as a Medium for Persuasion, British HCI 2015 -
Duration: 3 Jan 0001 → …

Conference

ConferenceWorkshop on Understanding Persuasion: HCI as a Medium for Persuasion, British HCI 2015
Period3/01/01 → …
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