Research Portal

Do Places have a Personality? A perspective from Place Branding

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Standard Standard

Do Places have a Personality? A perspective from Place Branding. / Hanna, Sonya; Rowley, Jennifer.
Strategic Place Branding Methodologies and Theory for Tourist Attraction. ed. / Ahmet Bayraktar; Can Uslay. IGI Global, 2016. p. 21-40.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

HarvardHarvard

Hanna, S & Rowley, J 2016, Do Places have a Personality? A perspective from Place Branding. in A Bayraktar & C Uslay (eds), Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global, pp. 21-40. https://doi.org/10.4018/978-1-5225-0579-2

APA

Hanna, S., & Rowley, J. (2016). Do Places have a Personality? A perspective from Place Branding. In A. Bayraktar, & C. Uslay (Eds.), Strategic Place Branding Methodologies and Theory for Tourist Attraction (pp. 21-40). IGI Global. https://doi.org/10.4018/978-1-5225-0579-2

CBE

Hanna S, Rowley J. 2016. Do Places have a Personality? A perspective from Place Branding. Bayraktar A, Uslay C, editors. In Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global. pp. 21-40. https://doi.org/10.4018/978-1-5225-0579-2

MLA

Hanna, Sonya and Jennifer Rowley "Do Places have a Personality? A perspective from Place Branding". and Bayraktar, Ahmet Uslay, Can (editors). Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global. 2016, 21-40. https://doi.org/10.4018/978-1-5225-0579-2

VancouverVancouver

Hanna S, Rowley J. Do Places have a Personality? A perspective from Place Branding. In Bayraktar A, Uslay C, editors, Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global. 2016. p. 21-40 doi: 10.4018/978-1-5225-0579-2

Author

Hanna, Sonya ; Rowley, Jennifer. / Do Places have a Personality? A perspective from Place Branding. Strategic Place Branding Methodologies and Theory for Tourist Attraction. editor / Ahmet Bayraktar ; Can Uslay. IGI Global, 2016. pp. 21-40

RIS

TY - CHAP

T1 - Do Places have a Personality?

T2 - A perspective from Place Branding

AU - Hanna, Sonya

AU - Rowley, Jennifer

PY - 2016/8

Y1 - 2016/8

N2 - This chapter contributes to the understanding of the essence and representation of places by considering the personification of places and their relationship to the notion of place brand personality. More specifically, the chapter reviews the personification of places and its link to place representations in place marketing and branding. The theme of place brand personality is further developed and critiqued with reference to traditional theories associated with brand personality. A review of the existing bodyof theory and research on place brand personality demonstrates the need for further research into place and destination brand personality. The chapter culminates with proposals for further research in this area and suggestions for further embedding the notion of personality in place branding practice.

AB - This chapter contributes to the understanding of the essence and representation of places by considering the personification of places and their relationship to the notion of place brand personality. More specifically, the chapter reviews the personification of places and its link to place representations in place marketing and branding. The theme of place brand personality is further developed and critiqued with reference to traditional theories associated with brand personality. A review of the existing bodyof theory and research on place brand personality demonstrates the need for further research into place and destination brand personality. The chapter culminates with proposals for further research in this area and suggestions for further embedding the notion of personality in place branding practice.

U2 - 10.4018/978-1-5225-0579-2

DO - 10.4018/978-1-5225-0579-2

M3 - Chapter

SN - 9781522505792

SP - 21

EP - 40

BT - Strategic Place Branding Methodologies and Theory for Tourist Attraction

A2 - Bayraktar, Ahmet

A2 - Uslay, Can

PB - IGI Global

ER -