Dr Sonya Hanna

Lecturer in Marketing

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

Overview

Sonya joined BBS as a Lecturer in Marketing prior to which she was a postgraduate teaching and research assistant at the school. She obtained her PhD in Place Branding in 2011. Her PhD develops and empirically tests a theoretical model of strategic place brand management to explain the process of branding geographical entities (towns, cities, regions). 

Current and previous BBS roles:

  • PGT Dissertation Co-ordinator, 
  • UG and PGT dissertation supervision,
  • PhD supervision,
  • Personal tutor,
  • Director of Student Engagement (2019-2021),
  • Disability Officer (2016-2017),
  • Ethics Officer (2016-2017). 
  • IBM Universities Business Challenge Co-ordinator (2011, 2012).
 

Teaching and Supervision

UG and PG Teaching:

  • E-Marketing (ASB 3114, ASB/ABJ 4114)
  • International Marketing (ASB 3439, ASB/ABJ 4439)
  • International Marketing Projects (ASB/ABJ 4524, and 4525)
  • PGT Dissertations (ASB/ABJ 4900, and 4901) 
  • Marketing Strategy and Management (ASB 3103, 2013-2020)
  • Entrepreneurial Marketing (ASB 4429, 2013-2014)

UG and PGT Dissertation Supervisor 

PhD Supervision:

  • Surbhi Jain (2014-2020) passed with minor corrections. 

Research

Sonya is a Lecturer in Marketing at Bangor Business School.  She sits on the management board for the 'Places of Climate Change' (PloCC) Research Centre at the University, is an editorial board member for the Journal of Place Management and Development, and a member of the scientific committee for the International Place Branding Association (IPBA).  Her research is place focused considering aspects of the place branding process from various perspectives, but more recently looking at sustainability, sustainable tourism, and places and climate change. 

More recently, in collaboration with Prof Mihalis Kavaratzis (MMU) and Cecilia Pasquinelli (university of Napels), Martin de Jong (University of Rotterdam), and Erik Braun (Copenhagen Business School) submitted a special panel sessions titled 'Marketing for Better Cities: setting the agenda for responsible, inclusive, smart and equitable places' to the Academy of Marketing of Science 2023.

Conference Presentations:

  • Hanna, S., and Rowley, J. (2017), “Projected Destination Personalities of European Capital Cities”, The International Place Branding Association Conference.
  • Hanna, S., and Rowley, J. (2016), "Social Media in Place Branding: a review", The International Place Branding Association Conference.
  • CELT Learning and Teaching conference (2016), Bangor University.
  • Hanna, S., and Rowley, J. (2013), "Brand Architecture in Place Branding", in: 3rd International Place Management and Branding Conference: Manchester Metropolitan University Business School, UK.
  • Hanna, S., and Rowley, J. (2012), "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Conference on Marketing: catching the technology wave, University of Southampton Management School, UK.  Won best paper in track award for tourism.
  • Hanna, S., and Rowley, J. (2011), "A Practitioner Led Strategic Place Brand Management Model", Academy of Marketing Conference on Marketing Fields Forever, University of Liverpool Management School, UK.
  • Hanna, S. (2007), "Objectives and Processes in Place Branding", Academy of Marketing Conference on Marketing Theory and Practice, Kingston Business School, UK.
  • Rowley, J. and Jones, R. and Hanna, S. and Vassiliou, M. (2010), “Using Card-based Methods in Semi-Structured Interviews”, in: 9th European Conference on Research Methodologies for Business and Management Studies, IE Business School, Madrid.

Reviewer for the Journal of Marketing Theory, Journal of Marketing Management, Urban Studies, Cities, European Management Review and Journal of Place Branding and Public Diplomacy. 

Grant Awards and Projects

  • Principal Investigator working with Prof Mihals Kavaratzis (Prof of Place Marketing at MMU).  Our project looks at how place branding can help drive sustainability and mitigate against or slow down climate change, and how sustainaiblity and climate change initiatives can be meausred.  Identified funders include ESRC and Leverhulme, expected submission date summer 2023.
  • Principal Investigator working with Dr Sara Parry attaining BUII Award of £20,000 in aid of project titled 'Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales' (August 2022 to July 2023).
  • Co-Investigator working on an interdisciplinary project titled 'Lucozade and Litter: how can we prevent single-use plastic pollution', awarded £10,000 NERC discipline-hopping scheme (January 2022 - May 2022). 

 

Other

  • Board Member of PLoCC (Places of Climate Change) research centre at the university - external engagement and connects lead, ongoing. 
  • Lead in the development of a multidisciplinary MA titled 'Environmental and Social Sustainability Management' for BBS - ongoing.
  • Editorial Board Member: Journal of Place Management and Development - ongoing. 
  • Scientific Committee Member for the International Place Branding Association (IPBA) Conference - ongoing.
  • Contributing Panel Member: The Place Brand Observer (research hub on the branding and reputation of places, quarterly contribution) - ongoing.
  • Nominated for the 'Teacher of the Year' Award (student led-teaching, 2019 - 2020).
  • Fellow of the Higher Education Academy (2017).
  • CIM Member.
  • Institute of Place Management Member.
  • External examiner: University of Wolverhampton (2017 - 2021)
  • Lead organiser of the 1st and 2nd Consumer Research Summit, a one-day conference held in London (2016) and Chester (2017). 

Awards:

  • Top downloaded article 'Place and Destination Branding: a review and conceptual mapping of the domain', European Management Review (between January 2019- December 2020).
  • Outstanding Reviewer for Journal of Place Management and Development (2017) Emerald Literati Awards.
  • Centre for the Enhancement of Learning: CELT Associate Award (2016).
  • Best Paper in Track Award - Hanna, S., and Rowley, J. (2012), "Place Brand Practitioners Perspectives on the Management of Brand Experience", Academy of Marketing Conference on Marketing: catching the technology wave, University of Southampton Management School, UK.  

 

Contact Info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

Education / academic qualifications

  • Professional , Postgraduate Certificate in Higher Education (PGCertHE)
  • PhD , PhD ‘Strategic Place Brand Management’
  • Other , MBA General Management
  • Other , LLB (Hons) Law

Research outputs (16)

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