Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.

Research output: Contribution to conference › Paper › peer-review

Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

Original language	English
Publication status	Published - 24 Jul 2016
Event	Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016. - Hong Kong, Hong Kong, China Duration: 21 Jul 2016 → 24 Jul 2016

Conference	Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016.
Country/Territory	China
City	Hong Kong
Period	21/07/16 → 24/07/16

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