Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?
Research output: Contribution to conference › Paper
| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2009 |
| Event | Proceedings of 38th EMAC International Conference, Nantes, France, 2009. - Duration: 3 Jan 0001 → … |
Conference
| Conference | Proceedings of 38th EMAC International Conference, Nantes, France, 2009. |
|---|---|
| Period | 3/01/01 → … |