Fashion victim: The impact of fair trade concerns on clothing choice
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In: Journal of Strategic Marketing, Vol. 14, No. 4, 04.2006, p. 427-440.
Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - Fashion victim
T2 - The impact of fair trade concerns on clothing choice
AU - Shaw, Deirdre
AU - Hogg, Gillian
AU - Wilson, Elaine
AU - Shiu, Edward
AU - Hassan, Louise
PY - 2006/4
Y1 - 2006/4
N2 - Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced considerable growth in the food sector. This growth has been significantly aided by labelling certification through the Fairtrade Foundation mark and availability in the mainstream. Consumer concern in other product sectors, notably fashion and clothing where child labour and worker's rights are pertinent issues, is exerting pressure for similar action. However, this market remains under‐developed, restricting choice in this area. Despite recent media attention and increased levels of consumer concern, fair trade concerns in the clothing market have been neglected in marketing research. In order to address this, this paper considers fair trade concerns in the context of sweatshop clothing. The article examines consumers' ethical intentions to avoid purchasing sweatshop‐produced clothing and their actual purcha...
AB - Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced considerable growth in the food sector. This growth has been significantly aided by labelling certification through the Fairtrade Foundation mark and availability in the mainstream. Consumer concern in other product sectors, notably fashion and clothing where child labour and worker's rights are pertinent issues, is exerting pressure for similar action. However, this market remains under‐developed, restricting choice in this area. Despite recent media attention and increased levels of consumer concern, fair trade concerns in the clothing market have been neglected in marketing research. In order to address this, this paper considers fair trade concerns in the context of sweatshop clothing. The article examines consumers' ethical intentions to avoid purchasing sweatshop‐produced clothing and their actual purcha...
KW - Decision–making,Fair trade,Fashion,Sweatshop
U2 - 10.1080/09652540600956426
DO - 10.1080/09652540600956426
M3 - Article
VL - 14
SP - 427
EP - 440
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
SN - 1466-4488
IS - 4
ER -