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Fuzzy segmentation of postmodern tourists

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Fuzzy segmentation of postmodern tourists. / D'Urso, Pierpaolo; Disegna, Marta; Massari, Riccarco et al.
In: Tourism Management, Vol. 55, 08.2016, p. 297-308.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

D'Urso, P, Disegna, M, Massari, R & Osti, L 2016, 'Fuzzy segmentation of postmodern tourists', Tourism Management, vol. 55, pp. 297-308. https://doi.org/10.1016/j.tourman.2016.03.018

APA

D'Urso, P., Disegna, M., Massari, R., & Osti, L. (2016). Fuzzy segmentation of postmodern tourists. Tourism Management, 55, 297-308. https://doi.org/10.1016/j.tourman.2016.03.018

CBE

D'Urso P, Disegna M, Massari R, Osti L. 2016. Fuzzy segmentation of postmodern tourists. Tourism Management. 55:297-308. https://doi.org/10.1016/j.tourman.2016.03.018

MLA

D'Urso, Pierpaolo et al. "Fuzzy segmentation of postmodern tourists". Tourism Management. 2016, 55. 297-308. https://doi.org/10.1016/j.tourman.2016.03.018

VancouverVancouver

D'Urso P, Disegna M, Massari R, Osti L. Fuzzy segmentation of postmodern tourists. Tourism Management. 2016 Aug;55:297-308. doi: 10.1016/j.tourman.2016.03.018

Author

D'Urso, Pierpaolo ; Disegna, Marta ; Massari, Riccarco et al. / Fuzzy segmentation of postmodern tourists. In: Tourism Management. 2016 ; Vol. 55. pp. 297-308.

RIS

TY - JOUR

T1 - Fuzzy segmentation of postmodern tourists

AU - D'Urso, Pierpaolo

AU - Disegna, Marta

AU - Massari, Riccarco

AU - Osti, Linda

N1 - Cited By :46 Export Date: 17 March 2023

PY - 2016/8

Y1 - 2016/8

N2 - In postmodern tourism, the experiences of each tourist could not be summarized only through a unique perspective but multiple and disjointed perspectives are necessary. The aim of this paper is to create a nexus between postmodern tourist and fuzzy clustering, and to propose a suitable clustering procedure to segment postmodern tourists. From a methodological perspective, the main contribution of this paper is related to the use of the fuzzy theory from the beginning to the end of the clustering process. Furthermore, the suggested procedure is capable of analysing the uncertainty and vagueness that characterise the experiences and perceptions of postmodern consumers. From a managerial perspective, fuzzy clustering methods offer to practitioners a more realistic multidimensional description of the market not forcing consumers to belong to one cluster. Moreover, the results are easy and comprehensible to read since they are similar to those obtained with more traditional clustering techniques.

AB - In postmodern tourism, the experiences of each tourist could not be summarized only through a unique perspective but multiple and disjointed perspectives are necessary. The aim of this paper is to create a nexus between postmodern tourist and fuzzy clustering, and to propose a suitable clustering procedure to segment postmodern tourists. From a methodological perspective, the main contribution of this paper is related to the use of the fuzzy theory from the beginning to the end of the clustering process. Furthermore, the suggested procedure is capable of analysing the uncertainty and vagueness that characterise the experiences and perceptions of postmodern consumers. From a managerial perspective, fuzzy clustering methods offer to practitioners a more realistic multidimensional description of the market not forcing consumers to belong to one cluster. Moreover, the results are easy and comprehensible to read since they are similar to those obtained with more traditional clustering techniques.

U2 - 10.1016/j.tourman.2016.03.018

DO - 10.1016/j.tourman.2016.03.018

M3 - Article

VL - 55

SP - 297

EP - 308

JO - Tourism Management

JF - Tourism Management

SN - 0261-5177

ER -