How effective are rewards programs in promoting payment card usage? Empirical evidence
Research output: Contribution to journal › Article › peer-review
Electronic versions
DOI
| Original language | English |
|---|---|
| Pages (from-to) | 3275-3291 |
| Journal | Journal of Banking and Finance |
| Volume | 35 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - 1 Dec 2011 |