How effective are rewards programs in promoting payment card usage? Empirical evidence

Research output: Contribution to journalArticlepeer-review

Electronic versions

  • S. Carbo-Valverde
  • J.M. Liñares-Zegarra
Original languageEnglish
Pages (from-to)3275-3291
JournalJournal of Banking and Finance
Volume35
Issue number12
DOIs
Publication statusPublished - 1 Dec 2011
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