TY - JOUR

T1 - Let there be a “We”: Introducing an Ethics of Collective Academic Care

AU - Banister, Emma

AU - Hamilton, Kathy

AU - Piacentini, Maria

AU - Abboud, Liliane

AU - Allison, Seamus

AU - Bruce, Helen

AU - Hein, Wendy

AU - Higgins, Leighanne

AU - Hoyland, Charlotte

AU - Nairn, Agnes

AU - Parry, Sara

AU - Andrea, Tonner

N1 - Published by the CRIS Collective: The CRIS Collective consists of: Emma Banister, Kathy Hamilton, Maria Piacentini with Liliane Abboud, Seamus Allison, Helen L. Bruce, Wendy Hein, Leighanne Higgins, Charlotte Hoyland, Agnes Nairn, Sara Parry, Andrea Tonner.

PY - 2023/11/27

Y1 - 2023/11/27

N2 - PurposeThis study aims to think critically about collaborative working through the practical application of an ethics of care approach. The authors address the following research questions: How can the authors embed an ethics of care into academic collaboration? What are the benefits and challenges of this kind of collaborative approach? The contextual focus also incorporates a collective sense making of academic identities over the course of the COVID-19 pandemic.Design/methodology/approachThe authors focus on the activities of the “Consumer Research with Impact for Society” collective at and around the 2021 Academy of Marketing conference. The authors draw on the insights and labour of the group in terms of individual and collaborative reflexivity, workshops and the development of a collaborative poem.FindingsFirst, the authors present the “web of words” as the adopted approach to collaborative writing. Second, the authors consider the broader takeaways that have emerged from the collaboration in relation to blurring of boundaries, care in collaboration and transformations.Originality/valueThe overarching contribution of the paper is to introduce an Ethics of Collective Academic Care. The authors discuss three further contributions that emerged as central in its operationalisation: arts-based research, tensions and conflicts and structural issues. The application of the “web of words” approach also offers a template for an alternative means of engaging with, and representing, those involved in the research.

AB - PurposeThis study aims to think critically about collaborative working through the practical application of an ethics of care approach. The authors address the following research questions: How can the authors embed an ethics of care into academic collaboration? What are the benefits and challenges of this kind of collaborative approach? The contextual focus also incorporates a collective sense making of academic identities over the course of the COVID-19 pandemic.Design/methodology/approachThe authors focus on the activities of the “Consumer Research with Impact for Society” collective at and around the 2021 Academy of Marketing conference. The authors draw on the insights and labour of the group in terms of individual and collaborative reflexivity, workshops and the development of a collaborative poem.FindingsFirst, the authors present the “web of words” as the adopted approach to collaborative writing. Second, the authors consider the broader takeaways that have emerged from the collaboration in relation to blurring of boundaries, care in collaboration and transformations.Originality/valueThe overarching contribution of the paper is to introduce an Ethics of Collective Academic Care. The authors discuss three further contributions that emerged as central in its operationalisation: arts-based research, tensions and conflicts and structural issues. The application of the “web of words” approach also offers a template for an alternative means of engaging with, and representing, those involved in the research.

U2 - 10.1108/EJM-04-2022-0269

DO - 10.1108/EJM-04-2022-0269

M3 - Article

VL - 57

SP - 2838

EP - 2859

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 10

ER -