Dr Sara Parry

Senior Lecturer in Marketing

Contact info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk


My current research interests include consumer behaviour in various social contexts, risky consumption, place attachment, sustainability and place identity, community engagement and climate change communications.

Methods expertise include running focus groups, interviews, concept mapping, netnography, surveys and qualitative data analysis.

Teaching and Supervision

Undergraduate Teaching:

ASB-1601 Professional Skills in Marketing

ASB/ADB-2520 Marketing and Social Media Communications

Postgraduate Teaching:

ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.

Supervisor for undergraduate and postgraduate dissertations.

PhD Supervisor

Help to Grow Management Course, 'Building a Brand' (2022, 2023).


Contact Info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk


Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.

Roles within Bangor Business School:

  • Chair of BBS Athena SWAN Self Assessment Team (SAT)
  • Equality, Diversity and Sustainability Lead
  • Principal Investigator for the 20Twenty Management and Leadership Project
  • Chartered Institute of Marketing (CIM) Academic Lead.
  • 'Understanding Consumers' Research Planning Group Lead
  • Director of Undergraduate 2nd Year and Exam Board Chair
  • Personal tutor
  • Access Scholarships for Local Schools

Postgraduate Project Opportunities

I am willing to supervise exceptional PhD students in the following research areas: Place attachment in retail environments and in relation to the decline of the British High Street; risky consumer behaviours such as binge drinking, vaping and smoking; Social media marketing; sustainability and place identity.

Grant Awards and Projects

Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales, awarded £20,000 by Bangor Impact and Innovation Award (August 2022 -July 2023). Principal Investigator.

Anglesey residents’ views on ‘Energy Island’: An exploratory study, awarded £1500 by College Seed Fund (March 2022-September 2022). Co-Investigator.

Lucozade and Litter: how can we prevent single-use plastic pollution, awarded £10,000 by NERC discipline-hopping scheme (January 2022 - May 2022). Co-Investigator.



Bangor University Teaching Fellowship -July 2023


Chartered Institute of Marketing

Chartered Management Institute

External Examiner for Cardiff Business School: MSc Strategic Marketing.

External Engagement Lead for Places of Climate Change (PloCC) Research Centre, Bangor University.

Education / academic qualifications

  • 2008 - PhD , Marketing of innovation: The case of a Welsh SME in the ICT sector
  • Professional , Postgraduate Certificate in Higher Education (PGCertHE)

Research outputs (23)

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Prof. activities and awards (4)

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