Dr Sara Parry

Senior Lecturer in Marketing

Contact info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.

Roles within Bangor Business School:

  • Chair of Athena SWAN Self Assessment Team (SAT)
  • Equal Opportunities Officer (Acting)
  • Moderator for the Bangor University partnership with the Chartered Institute of Marketing (CIM).
  • ‘Consumers and Communications’ Research Cluster Lead
  • Personal tutor
  • Supervision of PGR, PGT and UG dissertations

Research

My current research interests include place attachment related to smoking and places and marketing in small-and-medium sized enterprises.

Teaching and Supervision

I teach on the following undergraduate modules at Bangor Business School: Marketing Communication (also available through the medium Welsh) and Tutorials in Marketing. At postgraduate level I teach Consumer Behaviour in a Global & Digital World.

Contact Info

Location: Room 2.10 Hen Goleg

Telephone: 01248 388457

E-mail: s.parry@bangor.ac.uk

Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.

Roles within Bangor Business School:

  • Chair of Athena SWAN Self Assessment Team (SAT)
  • Equal Opportunities Officer (Acting)
  • Moderator for the Bangor University partnership with the Chartered Institute of Marketing (CIM).
  • ‘Consumers and Communications’ Research Cluster Lead
  • Personal tutor
  • Supervision of PGR, PGT and UG dissertations

Overview

Education / academic qualifications

  • 2008 - PhD , Marketing of innovation: The case of a Welsh SME in the ICT sector
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