Dr Sara Parry
Senior Lecturer in Marketing
Affiliations
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
Research
My current research interests include consumer behaviour in various social contexts, risky consumption, place attachment, sustainability and place identity, community engagement and climate change communications.
Methods expertise include running focus groups, interviews, concept mapping, netnography, surveys and qualitative data analysis.
Teaching and Supervision
Undergraduate Teaching:
ASB-1601 Professional Skills in Marketing
ASB/ADB-2520 Marketing and Social Media Communications
Postgraduate Teaching:
ASB/ABJ-4440 Consumer Behaviour in a Global & Digital World.
Supervisor for undergraduate and postgraduate dissertations.
PhD Supervisor
Help to Grow Management Course, 'Building a Brand' (2022, 2023).
Contact Info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
Overview
Sara Parry is a Senior Lecturer in Marketing at Bangor Business School (August 2016-Present), previously Lecturer in Marketing (February 2010-July 2016) and Welsh Teaching Fellow (September 2008-February 2010). She obtained her PhD in Marketing at Bangor University in 2008. Her research work has appeared in many internationally recognised journals such as Journal of Business Research, Journal of Consumer Behaviour and British Journal of Management.
Roles within Bangor Business School:
- Chair of BBS Athena SWAN Self Assessment Team (SAT)
- Equality, Diversity and Sustainability Lead
- Principal Investigator for the 20Twenty Management and Leadership Project
- Chartered Institute of Marketing (CIM) Academic Lead.
- 'Understanding Consumers' Research Planning Group Lead
- Director of Undergraduate 2nd Year and Exam Board Chair
- Personal tutor
- Access Scholarships for Local Schools
Postgraduate Project Opportunities
I am willing to supervise exceptional PhD students in the following research areas: Place attachment in retail environments and in relation to the decline of the British High Street; risky consumer behaviours such as binge drinking, vaping and smoking; Social media marketing; sustainability and place identity.
Grant Awards and Projects
Capitalising on the Slate Landscape UNESCO World Heritage Site and the Development of Sustainable and Regenerative Tourism in Northwest Wales, awarded £20,000 by Bangor Impact and Innovation Award (August 2022 -July 2023). Principal Investigator.
Anglesey residents’ views on ‘Energy Island’: An exploratory study, awarded £1500 by College Seed Fund (March 2022-September 2022). Co-Investigator.
Lucozade and Litter: how can we prevent single-use plastic pollution, awarded £10,000 by NERC discipline-hopping scheme (January 2022 - May 2022). Co-Investigator.
Other
Bangor University Teaching Fellowship -July 2023
Memberships:
Chartered Institute of Marketing
Chartered Management Institute
External Examiner for Cardiff Business School: MSc Strategic Marketing.
External Engagement Lead for Places of Climate Change (PloCC) Research Centre, Bangor University.
Education / academic qualifications
- 2008 - PhD , Marketing of innovation: The case of a Welsh SME in the ICT sector
- Professional , Postgraduate Certificate in Higher Education (PGCertHE)
Research outputs (23)
- E-pub ahead of print
Let there be a “We”: Introducing an Ethics of Collective Academic Care
Research output: Contribution to journal › Article › peer-review
- Published
Exploring responses to differing message content of pictorial alcohol warning labels
Research output: Contribution to journal › Article › peer-review
- Published
Review of tobacco control action plan and delivery plans
Research output: Book/Report › Commissioned report
Prof. activities and awards (4)
Pa mor gynaliadwy y gall twristiaeth fod yng Nghymru?
Activity: Other › Types of Public engagement and outreach - Festival/Exhibition
Anglesey residents' view on 'Energy Island': An exploratory study
Activity: Talk or presentation › Oral presentation
Manteisio ar Safle Treftadaeth y Byd UNESCO Llechi Cymru a datblygu twristiaeth gynaliadwy ac adfywiol yn yr ardal: Canlyniadau Rhagarweiniol.
Activity: Talk or presentation › Invited talk