Marketing in software SMEs: A comparative case study.

Research output: Contribution to conference › Paper

Standard Standard

Marketing in software SMEs: A comparative case study. / Parry, S.; Jones, R.; Kupiec-Teahan, B.
2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

Research output: Contribution to conference › Paper

HarvardHarvard

Parry, S, Jones, R & Kupiec-Teahan, B 2010, 'Marketing in software SMEs: A comparative case study.', Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September., 3/01/01.

APA

Parry, S., Jones, R., & Kupiec-Teahan, B. (2010). Marketing in software SMEs: A comparative case study.. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

CBE

Parry S, Jones R, Kupiec-Teahan B. 2010. Marketing in software SMEs: A comparative case study. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

MLA

Parry, S., R. Jones and B. Kupiec-Teahan Marketing in software SMEs: A comparative case study.. Global Marketing Conference, Tokyo, Japan, 9th-12th September., 03 Jan 0001, Paper, 2010.

VancouverVancouver

Parry S, Jones R, Kupiec-Teahan B. Marketing in software SMEs: A comparative case study.. 2010. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

Author

Parry, S. ; Jones, R. ; Kupiec-Teahan, B. / Marketing in software SMEs: A comparative case study. Paper presented at Global Marketing Conference, Tokyo, Japan, 9th-12th September..

RIS

TY - CONF

T1 - Marketing in software SMEs: A comparative case study.

AU - Parry, S.

AU - Jones, R.

AU - Kupiec-Teahan, B.

PY - 2010/1/1

Y1 - 2010/1/1

M3 - Paper

T2 - Global Marketing Conference, Tokyo, Japan, 9th-12th September.

Y2 - 3 January 0001

ER -