New advances in attitude and behavioural decision-making models
Research output: Contribution to journal › Article › peer-review
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In: Journal of Marketing Management, Vol. 30, No. 5-6, 03.2014, p. 519-528.
Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - New advances in attitude and behavioural decision-making models
AU - Michaelidou, Nina
AU - Hassan, Louise
PY - 2014/3
Y1 - 2014/3
N2 - An introduction is presented for this issue of the "Journal of Marketing Management" that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.
AB - An introduction is presented for this issue of the "Journal of Marketing Management" that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.
U2 - 10.1080/0267257X.2014.884368
DO - 10.1080/0267257X.2014.884368
M3 - Article
VL - 30
SP - 519
EP - 528
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 5-6
ER -