Physicians’ persistence and its implication for their response to promotion of prescription drugs.

Research output: Contribution to journalArticlepeer-review

Electronic versions

DOI

  • R. Jarakiraman
  • P. Stern
  • S. Dutta
  • C. Sismero
Original languageEnglish
Pages (from-to)1080-1093
JournalManagement Science
Volume54
Issue number6
DOIs
Publication statusPublished - 1 Jun 2008
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