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Physicians’ persistence and its implication for their response to promotion of prescription drugs.

Research output: Contribution to journal › Article › peer-review

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Physicians’ persistence and its implication for their response to promotion of prescription drugs. / Jarakiraman, R.; Stern, P.; Dutta, S. et al.
In: Management Science, Vol. 54, No. 6, 01.06.2008, p. 1080-1093.

Research output: Contribution to journal › Article › peer-review

HarvardHarvard

Jarakiraman, R, Stern, P, Dutta, S & Sismero, C 2008, 'Physicians’ persistence and its implication for their response to promotion of prescription drugs.', Management Science, vol. 54, no. 6, pp. 1080-1093. https://doi.org/10.1287/mnsc.1070.0799

APA

Jarakiraman, R., Stern, P., Dutta, S., & Sismero, C. (2008). Physicians’ persistence and its implication for their response to promotion of prescription drugs. Management Science, 54(6), 1080-1093. https://doi.org/10.1287/mnsc.1070.0799

CBE

Jarakiraman R, Stern P, Dutta S, Sismero C. 2008. Physicians’ persistence and its implication for their response to promotion of prescription drugs. Management Science. 54(6):1080-1093. https://doi.org/10.1287/mnsc.1070.0799

MLA

Jarakiraman, R. et al. "Physicians’ persistence and its implication for their response to promotion of prescription drugs.". Management Science. 2008, 54(6). 1080-1093. https://doi.org/10.1287/mnsc.1070.0799

VancouverVancouver

Jarakiraman R, Stern P, Dutta S, Sismero C. Physicians’ persistence and its implication for their response to promotion of prescription drugs. Management Science. 2008 Jun 1;54(6):1080-1093. doi: 10.1287/mnsc.1070.0799

Author

Jarakiraman, R. ; Stern, P. ; Dutta, S. et al. / Physicians’ persistence and its implication for their response to promotion of prescription drugs. In: Management Science. 2008 ; Vol. 54, No. 6. pp. 1080-1093.

RIS

TY - JOUR

T1 - Physicians’ persistence and its implication for their response to promotion of prescription drugs.

AU - Jarakiraman, R.

AU - Stern, P.

AU - Dutta, S.

AU - Sismero, C.

PY - 2008/6/1

Y1 - 2008/6/1

U2 - 10.1287/mnsc.1070.0799

DO - 10.1287/mnsc.1070.0799

M3 - Article

VL - 54

SP - 1080

EP - 1093

JO - Management Science

JF - Management Science

SN - 0025-1909

IS - 6

ER -